| Enhancing the trustworthiness of qualitative research in international business RR Sinkovics, E Penz, PN Ghauri Management International Review 48 (6), 689-714, 2008 | 743 | 2008 |
| Forget the Real Thing take the Copy! An Explanatory Model for the Volitional Purchase of Counterfeit Products E Penz, B Stottinger ACR North American Advances, 2005 | 439 | 2005 |
| Analysing textual data in international marketing research RR Sinkovics, E Penz, PN Ghauri Qualitative Market Research: An International Journal, 2005 | 294 | 2005 |
| The role of mixed emotions in consumer behaviour E Penz, MK Hogg European Journal of Marketing, 2011 | 205 | 2011 |
| Sex or gender? Expanding the sex-based view by introducing masculinity and femininity as predictors of financial risk taking K Meier-Pesti, E Penz Journal of Economic Psychology 29 (2), 180-196, 2008 | 165 | 2008 |
| Original brands and counterfeit brands—do they have anything in common? E Penz, B Stöttinger Journal of consumer behaviour: An international research review 7 (2), 146-163, 2008 | 98 | 2008 |
| Social distance between residents and international tourists—Implications for international business RR Sinkovics, E Penz International Business Review 18 (5), 457-469, 2009 | 83 | 2009 |
| Voluntary purchase of counterfeit products: empirical evidence from four countries E Penz, BB Schlegelmilch, B Stöttinger Journal of International Consumer Marketing 21 (1), 67-84, 2008 | 74 | 2008 |
| A comparison of the emotional and motivational aspects in the purchase of luxury products versus counterfeits E Penz, B Stöttinger Journal of Brand Management 19 (7), 581-594, 2012 | 66 | 2012 |
| Empowerment of SME websites—Development of a web-empowerment scale and preliminary evidence RR Sinkovics, E Penz Journal of International Entrepreneurship 3 (4), 303-315, 2005 | 66 | 2005 |
| Knowledge management in marketing BB Schlegelmilch, E Penz The Marketing Review 3 (1), 5-19, 2002 | 63 | 2002 |
| Corporate image and product similarity—Assessing major demand drivers for counterfeits in a multi‐country study E Penz, B Stöttinger Psychology & Marketing 25 (4), 352-381, 2008 | 60 | 2008 |
| Concurrent ownership of brands and counterfeits: Conceptualization and temporal transformation from a consumer perspective B Stöttinger, E Penz Psychology & Marketing 32 (4), 373-391, 2015 | 50 | 2015 |
| Predicting consumer digital piracy behavior: The role of rationalization and perceived consequences I Vida, MK Koklic, M Kukar-Kinney, E Penz Journal of Research in Interactive Marketing 6 (4), 298-313, 2012 | 46 | 2012 |
| Power versus trust–what matters more in collaborative consumption? E Hofmann, B Hartl, E Penz Journal of Services Marketing, 2017 | 44 | 2017 |
| Researching the socio‐cultural context: putting social representations theory into action E Penz International Marketing Review, 2006 | 41 | 2006 |
| “It's practical, but no more controllable”: Social representations of the electronic purse in Austria E Penz, K Meier-Pesti, E Kirchler Journal of Economic Psychology 25 (6), 771-787, 2004 | 38 | 2004 |
| “Sustainability is a nice bonus” the role of sustainability in carsharing from a consumer perspective B Hartl, T Sabitzer, E Hofmann, E Penz Journal of Cleaner Production 202, 88-100, 2018 | 32 | 2018 |
| Fostering sustainable travel behavior: Role of sustainability labels and goal-directed behavior regarding touristic services E Penz, E Hofmann, B Hartl Sustainability 9 (6), 1056, 2017 | 30 | 2017 |
| Multilingual elite-interviews and software-based analysis: Problems and solutions based on CAQDAS RR Sinkovics, E Penz International Journal of Market Research 53 (5), 705-724, 2011 | 30 | 2011 |
Rudolf R. SinkovicsProfessor of International Business, The University of AucklandBestätigte E-Mail-Adresse bei auckland.ac.nz
