| Why Recommend a Brand Face‐to‐Face But Not on Facebook? How Word‐of‐Mouth on Online Social Sites Differs from Traditional Word‐of‐Mouth AB Eisingerich, HEH Chun, Y Liu, HM Jia, SJ Bell Journal of Consumer Psychology 25 (1), 120-128, 2015 | 440 | 2015 |
| Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level HM Jia, S Yang, X Lu, CW Park Journal of Marketing 82 (4), 70-85, 2018 | 41 | 2018 |
| Speed Up, Size Down: How Animated Movement Speed in Product Videos Influences Size Assessment and Product Evaluation HM Jia, BK Kim, L Ge Journal of Marketing 84 (5), 100-116, 2020 | 20 | 2020 |
| Cuteness, nurturance, and implications for visual product design HM Jia, CW Park, G Pol The Psychology of Design, 168-179, 2015 | 13 | 2015 |
| Stars versus Bars: How the Aesthetics of Product Ratings “Shape” Product Preference H Jia, EW Wan, W Zheng Journal of Consumer Research 50 (1), 142-166, 2023 | 7 | 2023 |
| EXPRESS: Resources Available for Me versus Us: Implications for Mitigating Consumer Food Waste H Gao, H Jia, B Guo Journal of Marketing Research, 00222437231162615, 2023 | 3 | 2023 |
| I’ll keep the cuddly one: Effects of cuteness versus elegance on product retention HM Jia, G Pol, CW Park ACR North American Advances, 2013 | 2 | 2013 |
| Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products H Jia, Y Huang, Q Zhang, Z Shi, K Zhang Journal of Consumer Research, ucad045, 2023 | | 2023 |
| I Need My Own Substance! Effects of Anthropomorphic Product Presentations on Brand Choice of Complementary Accessories HM Jia, BK Kim, EW Wan, CW Park ACR North American Advances, 2016 | | 2016 |
