| The evolution of equity crowdfunding: Insights from co-investments of angels and the crowd W Wang, A Mahmood, C Sismeiro, N Vulkan Research Policy 48 (8), 103727, 2019 | 140 | 2019 |
| Let the logo do the talking: The influence of logo descriptiveness on brand equity J Luffarelli, M Mukesh, A Mahmood Journal of Marketing Research 56 (5), 862-878, 2019 | 119 | 2019 |
| What's in a logo? The impact of complex visual cues in equity crowdfunding A Mahmood, J Luffarelli, M Mukesh Journal of Business Venturing 34 (1), 41-62, 2019 | 112 | 2019 |
| Competitive vs. complementary effects in online social networks and news consumption: A natural experiment C Sismeiro, A Mahmood Management Science 64 (11), 5014-5037, 2018 | 75 | 2018 |
| Total factor productivity growth in east Asia: A two pronged approach A Mahmood, T Afza European Journal of Economics, Finance and Administrative Sciences 14 (14 …, 2008 | 32 | 2008 |
| Will they come and will they stay? Online social networks and news consumption on external websites A Mahmood, C Sismeiro Journal of Interactive Marketing 37 (1), 117-132, 2017 | 28 | 2017 |
| How do customer characteristics impact behavior-based price discrimination? An experimental investigation A Mahmood Journal of Strategic Marketing 22 (6), 530-547, 2014 | 24 | 2014 |
| A study of 597 logos shows which kind is most effective J Luffarelli, M Mukesh, A Mahmood Harvard Business Review, 2019 | 13 | 2019 |
| Effects of financial liberalization on the cost efficiency of Pakistani banks: A stochastic frontier approach A MAHMOOD, U LOAN Pakistan Economic and Social Review, 93-116, 2006 | 8 | 2006 |
| Choice overload or time stress: What determines purchase decisions for airline tickets? A Mahmood, B Guo, CS Sismeiro Advances in Consumer Research 44, 548-550, 2016 | 4 | 2016 |
| An Experimental Investigation of Behaviour Based Price Discrimination A Mahmood Online: http://saicon2011. ciitlahore. edu. pk/Management/11-1312% 20Ammara …, 2011 | 4 | 2011 |
| How does dominance and competition affect the use of consumer information? Evidence from a famed field experiment A Mahmood, N Vulkan Working Paper, 2013 | 3 | 2013 |
| Market Structure and Behavior Based Price Discrimination A Mahmood, N Vulkan Oxford University Working paper, 2012 | 3 | 2012 |
| Do small firms pay to stay? An experimental investigation A Mahmood, N Vulkan Journal of Marketing Behavior 3 (2), 2018 | 2 | 2018 |
| Can Social Networks Help Content Websites Predict Traffic and Engagement? C Sismeiro, A Mahmood Cass Business School, 2015 | 1 | 2015 |
| Lexical sophistication and crowdfunding outcomes A Mahmood, S Yeganegi Venture Capital, 1-32, 2023 | | 2023 |
| Deservingness Matters: Exploring the Envy and Engagement Gap between Virtual and Human Influencers S Korde, A Mahmood SSRN, 2023 | | 2023 |
| Do Big Words Make a Big Difference in Funding Outcomes in Equity Crowdfunding? A Mahmood, S Yeganegi Academy of Management Proceedings 2022 (1), 12907, 2022 | | 2022 |
| To Attract Crowdfunding, Mystify Them With Your Logo A Mahmood, J Luffarelli, M Mukesh Entrepreneur & Innovation Exchange, 2020 | | 2020 |
| How Does Customer Information Influence Pricing Strategies? A Mahmood, N Vulkan | | 2015 |
