Richard Lee
Richard Lee
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Reverse country-of-origin effects of product perceptions on destination image
R Lee, L Lockshin
Journal of Travel Research 51 (4), 502-511, 2012
Halo effects of tourists’ destination image on domestic product perceptions
R Lee, L Lockshin
Australasian Marketing Journal (AMJ) 19 (1), 7-13, 2011
The effects of religious symbols in product packaging on Muslim consumer responses
A Bakar, R Lee, C Rungie
Australasian Marketing Journal (AMJ) 21 (3), 198-204, 2013
Interactions and consequences of inertia and switching costs
R Lee, L Neale
Journal of Services Marketing 26 (5), 365-374, 2012
Parsing religiosity, guilt and materialism on consumer ethics
A Bakar, R Lee, NH Hashim
Journal of Islamic Marketing 4 (3), 232-244, 2013
A memory-theory perspective of country-image formation
R Lee, L Lockshin, L Greenacre
Journal of International Marketing 24 (2), 62-79, 2016
From loyalty to switching: exploring the determinants in the transition
R Lee, J Murphy
Journal of Marketing 13 (2), 71-82, 2005
The interactions of consumption characteristics on social norms
R Lee, J Murphy, L Neale
Journal of Consumer Marketing 26 (4), 277-285, 2009
The roles of consumer ethnocentrism, animosity, and cosmopolitanism in sponsorship effects
R Lee, M Mazodier
European Journal of Marketing 49 (5/6), 2015
Astro-tourism conceptualisation as special-interest tourism (SIT) field: a phenomonological approach
S Soleimani, J Bruwer, MJ Gross, R Lee
Current Issues in Tourism, 1-16, 2018
West versus East: Measuring the development of Chinese wine preferences
L Lockshin, AM Corsi, J Cohen, R Lee, P Williamson
Food Quality and Preference 56, 256-265, 2017
The moderating influence of hedonic consumption in an extended theory of planned behaviour
R Lee, J Murphy, E Swilley
The Service Industries Journal 29 (4), 539-555, 2009
The moderating influence of enjoyment on customer loyalty
R Lee, J Murphy
Australasian Marketing Journal (AMJ) 16 (2), 11-21, 2008
The underlying social identities of a nation's brand
R Lee, J Klobas, T Tezinde, J Murphy
International Marketing Review 27 (4), 450-465, 2010
A memory theory perspective of consumer ethnocentrism and animosity
R Lee, KT Lee, J Li
European Journal of Marketing 51 (7/8), 1266-1285, 2017
The moderating influence of environment factors in an extended community of inquiry model of e-learning
R Lee, K Hoe Looi, M Faulkner, L Neale
Asia Pacific Journal of Education 41 (1), 1-15, 2021
Economic nationalism and cosmopolitanism: A study of interpersonal antecedents and differential outcomes
K Tae Lee, YI Lee, R Lee
European Journal of Marketing 48 (5/6), 1133-1158, 2014
The longitudinal effects of a two-dimensional consumer animosity
R Lee, KT Lee
Journal of Consumer Marketing 30 (3), 273-282, 2013
Relating switching costs to positive and negative word-of-mouth
R Lee, J Romaniuk
Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2009
An Agency Theory Scale for Financial Services
R Lee
Journal of services marketing 29 (5), 393-405, 2015
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