Susan Myrden
Susan Myrden
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Cited by
Cited by
Understanding “disengagement from knowledge sharing”: Engagement theory versus adaptive cost theory
D Ford, SE Myrden, TD Jones
Journal of Knowledge Management 19 (3), 476-496, 2015
Leading to customer loyalty: a daily test of the service-profit chain
SE Myrden, EK Kelloway
Journal of Services Marketing, 2015
Young workers’ perception of brand image: main and moderating effects
SE Myrden, K Kelloway
Journal of Organizational Effectiveness: People and Performance, 2015
Patient experience in the digital age: An investigation into the effect of generational cohorts
L Alkire, GE O'Connor, S Myrden, S Köcher
Journal of Retailing and Consumer Services 57, 102221, 2020
Workplace aggression targets’ vulnerability factor: Job engagement
DP Ford, SE Myrden, EK Kelloway
International journal of workplace health management 9 (2), 202-220, 2016
The Gendering of Air Canada: A Critical Hermeneutic Approach☆
SE Myrden, AJ Mills, JCH Mills
Insights and Research on the Study of Gender and Intersectionality in …, 2017
Service guarantees: The impact of playing ‘hard to get’ on perceptions of firm credibility and repurchase intent
S Myrden, EK Kelloway
Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2014
Enhancing Governmentally Sponsored Export Promotions Through Better Segmentation of the Market of a State's Manufacturing Concerns
NC Williamson, SM Cramer, S Myrden
The International Trade Journal 23 (3), 258-300, 2009
Parents and coaches as transformational leaders: Motivating high school athletes’ intentions to report concussion symptoms across socioeconomic statuses
D Warmath, AP Winterstein, S Myrden
Social Science & Medicine 292, 114559, 2022
Digital health experience: a regulatory focus perspective
GE O'Connor, S Myrden, L Alkire, K Lee, S Köcher, J Kandampully, ...
Journal of Interactive Marketing 56 (1), 121-136, 2021
From leadership to customer loyalty: Reconceptualizing the Service-Profit-Chain
SE Myrden
Halifax, NS: Saint Mary's University, 2013
From leadership to customer loyalty: Reconceptualizing the Service-Profit-Chain
SE Myrden
Halifax, NS: Saint Mary's University, 2013
Employer branding: Winning the war for talent
S Myrden, E Kelloway, N Scotia
Marketing Theory and Application 23, 1-40, 2012
Sport motivation as a possible indicator of concussion reporting intentions among young athletes
D Warmath, AP Winterstein, S Myrden
Clinical journal of sport medicine 31 (5), e216-e220, 2021
Service Guarantee: the Impact of Playing
SE Myrden, EK Kelloway
Hard to get “ON Perceptions of Firm Credibility and Repurchase Intention …, 2011
Engagement: The Hidden Cost or a Coping Strategy of Workplace Aggression?
DP Ford, S Myrden, EK Kelloway
Academy of Management Proceedings 2012 (1), 11297, 2012
Cultural Drivers of Health Engagement
L Alkire, S Myrden, S Köcher, GE O’Connor
Journal of International Marketing, 1069031X221127938, 2022
America’s major league soccer: artificial intelligence and the quest to become a world class league
M Das, S Myrden
The CASE Journal 17 (2), 202-225, 2021
Asian football: how corruption disrupted marketing value in the game’s largest fan market
M Das, S Myrden
The CASE Journal 16 (5), 585-614, 2020
Services under new management: the myth of a fresh start
T Jones, SE Myrden, P Dacin
Journal of Services Marketing 34 (4), 529-548, 2020
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