Malcolm Wright
Malcolm Wright
Professor of Marketing, Massey University
Verified email at - Homepage
Cited by
Cited by
The relative incidence of positive and negative word of mouth: A multi-category study
R East, K Hammond, M Wright
International journal of research in marketing 24 (2), 175-184, 2007
Consumer behaviour: Applications in marketing
R East, J Singh, M Wright, M Vanhuele
SAGE Publications Ltd, 2021
Purchase loyalty is polarised into either Repertoire or Subscription patterns
B Sharp, M Wright, G Goodhardt
Australasian Marketing Journal (AMJ) 10 (3), 7-20, 2002
Immersive virtual reality technology in a three-dimensional virtual simulated store: Investigating telepresence and usability
A Schnack, MJ Wright, JL Holdershaw
Food Research International 117, 40-49, 2019
Bias and variability in purchase intention scales
M Wright, M MacRae
Journal of the Academy of Marketing Science 35, 617-624, 2007
Fundamental patterns of in-store shopper behavior
H Sorensen, S Bogomolova, K Anderson, G Trinh, A Sharp, R Kennedy, ...
Journal of Retailing and Consumer Services 37, 182-194, 2017
New product diffusion models in marketing: an assessment of two approaches
M Wright, D Charlett
Marketing Bulletin 6 (4), 32-41, 1995
Predicting blood donation behaviour: further application of the theory of planned behaviour
J Holdershaw, P Gendall, M Wright
Journal of Social Marketing 1 (2), 120-132, 2011
Verification of citations: fawlty towers of knowledge?
M Wright, JS Armstrong
Interfaces 38 (2), 125-139, 2008
Market statistics for the Dirichlet model: Using the Juster scale to replace panel data
M Wright, A Sharp, B Sharp
International Journal of Research in Marketing 19 (1), 81-90, 2002
A contingency model of marketing information
M Wright, N Ashill
European Journal of Marketing 32 (1/2), 125-144, 1998
Managers' knowledge of marketing principles: the case of new product development
S Cierpicki, M Wright, B Sharp
Journal of Empirical Generalizations in Marketing Science 5 (3), 771-790, 2000
Descriptive and evaluative attributes: what relevance to marketers?
J Hoek, J Dunnett, M Wright, P Gendall
Journal of Product & Brand Management 9 (6), 415-435, 2000
It’s a Dirichlet world: modelling individual's loyalties reveals how brands compete, grow and decline
B Sharp, MJ Wright, J Dawes, C Driesener, L Stocchi, P Stern
Journal of Advertising Research 52 (2), 203-213, 2012
Switching banks: Old bank gone but not forgotten
G Lees, R Garland, M Wright
Journal of Financial Services Marketing 12, 146-156, 2007
A quantitative evaluation of the public response to climate engineering
MJ Wright, DAH Teagle, PM Feetham
Nature Climate Change 4 (2), 106-110, 2014
Environmental attitude-behaviour correlations in 21 countries
M Wright, B Kln
Journal of Empirical Generalisations in Marketing Science 3, 42-60, 1998
The dubious assumptions of segmentation and targeting
M Wright
Management Decision 34 (1), 18-24, 1996
Predicting elections from politicians’ faces
JS Armstrong, KC Green, RJ Jones Jr, MJ Wright
International Journal of Public Opinion Research 22 (4), 511-522, 2010
Progress in marketing knowledge
M Wright, Z Kearns
Journal of Empirical Generalisations in Marketing Science 3, 1-21, 1998
The system can't perform the operation now. Try again later.
Articles 1–20