Byron Sharp
Byron Sharp
Professor of Marketing Science, Ehrenberg-Bass Institute, University of South Australia
Verified email at - Homepage
Cited by
Cited by
Loyalty programs and their impact on repeat-purchase loyalty patterns
B Sharp, A Sharp
International Journal of Research in Marketing 14 (5), 473-486, 1997
Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product::: A Replication
EK Macdonald, BM Sharp
Journal of Business Research 48 (1), 5-15, 2000
How brands grow: What marketers don't know
B Sharp
Oxford: Oxford University Press, 2010
Management perceptions of the importance of brand awareness as an indication of advertising effectiveness
E Macdonald, B Sharp
Marketing bulletin 14 (2), 1-15, 2003
Conceptualizing and measuring brand salience
J Romaniuk, B Sharp
Marketing Theory 4 (4), 327-342, 2004
Measuring brand perceptions: Testing quantity and quality
J Romaniuk, B Sharp
Journal of targeting, measurement and analysis for marketing 11, 218-229, 2003
What is differentiation and how does it work?
B Sharp, J Dawes
Journal of Marketing Management 17 (7-8), 739-759, 2001
Brand equity and market-based assets of professional service firms
B Sharp
Journal of Professional Services Marketing 13 (1), 3-13, 1996
Purchase loyalty is polarised into either repertoire or subscription patterns
B Sharp, M Wright, G Goodhardt
Australasian Marketing Journal (AMJ) 10 (3), 7-20, 2002
What's not to “like?”: can a facebook fan base give a brand the advertising reach it needs?
K Nelson-Field, E Riebe, B Sharp
Journal of Advertising Research 52 (2), 262-269, 2012
Evidence concerning the importance of perceived brand differentiation
J Romaniuk, B Sharp, A Ehrenberg
Australasian Marketing Journal (AMJ) 15 (2), 42-54, 2007
How brands grow. Part 2: Including emerging markets, services and durables, new brands and luxury brands
J Romaniuk, B Sharp
Oxford University Press, 2016
Marketing orientation: more than just customer focus
B Sharp
International Journal of Wine Marketing 3 (1), 20-25, 1991
Marketing: theory, evidence, practice
B Sharp
(No Title), 2013
Brand and advertising awareness: a replication and extension of a known empirical generalisation
J Romaniuk, B Sharp, S Paech, C Driesener
Australasian marketing journal 12 (3), 70-80, 2004
Managing brand extension
BM Sharp
Journal of Consumer Marketing 10 (3), 11-17, 1993
Brand salience and customer defection in subscription markets
J Romaniuk, B Sharp
Journal of Marketing Management, 19 1 (2), 25-44, 2003
Market statistics for the Dirichlet model: Using the Juster scale to replace panel data
M Wright, A Sharp, B Sharp
International Journal of Research in Marketing 19 (1), 81-90, 2002
Managers’ knowledge of marketing principles: The case of new product development
S Cierpicki, M Wright, B Sharp
Journal of Empirical Generalisations in Marketing Science 5 (6), 2000
Competitive marketing strategy: Porter revisited
B Sharp
Marketing Intelligence & Planning 9 (1), 4-10, 1991
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