| Rural tourism in Israel: service quality and orientation A Reichel, O Lowengart, A Milman Tourism management 21 (5), 451-459, 2000 | 415 | 2000 |
| Explicit solutions of optimization models and differential games with nonsmooth (asymmetric) reference-price effects G Fibich, A Gavious, O Lowengart Operations Research 51 (5), 721-734, 2003 | 279 | 2003 |
| Web-store aesthetics in e-retailing: A conceptual framework and some theoretical implications N Tractinsky, O Lowengart Academy of Marketing Science Review 2007, 1, 2007 | 197 | 2007 |
| Reference price conceptualisations: An integrative framework of analysis O Lowengart Journal of Marketing Management 18 (1-2), 145-171, 2002 | 122 | 2002 |
| The dynamics of price elasticity of demand in the presence of reference price effects G Fibich, A Gavious, O Lowengart Journal of the Academy of Marketing Science 33 (1), 66-78, 2005 | 110 | 2005 |
| Price–quality relationship in the presence of asymmetric dynamic reference quality effects A Gavious, O Lowengart Marketing Letters 23, 137-161, 2012 | 93 | 2012 |
| Differential effects of product category on shoppers' selection of web-based stores: A probabilistic modeling approach. O Lowengart, N Tractinsky J. Electron. Commer. Res. 2 (4), 142-156, 2001 | 89 | 2001 |
| Perceptual positioning of international, national and private brands in a growing international market: An empirical study S Ghose, O Lowengart Journal of Brand Management 9, 45-62, 2001 | 80 | 2001 |
| The paradox of simplicity: Effects of role on the preference and choice of product visual simplicity level E Eytam, N Tractinsky, O Lowengart International Journal of Human-Computer Studies 105, 43-55, 2017 | 60 | 2017 |
| Optimal price promotion in the presence of asymmetric reference‐price effects G Fibich, A Gavious, O Lowengart Managerial and Decision Economics 28 (6), 569-577, 2007 | 59 | 2007 |
| Consumer choice and preference for brand categories S Ghose, O Lowengart Journal of Marketing Analytics 1, 3-17, 2013 | 55 | 2013 |
| Zooming in: Self-emergence of movements in new product growth J Goldenberg, O Lowengart, D Shapira Marketing Science 28 (2), 274-292, 2009 | 53 | 2009 |
| Calorie information effects on consumers' food choices: Sources of observed gender heterogeneity A Heiman, O Lowengart Journal of Business Research 67 (5), 964-973, 2014 | 47 | 2014 |
| Gender segmentation to increase brand preference? The role of product involvement E Friedmann, O Lowengart Journal of Product & Brand Management 28 (3), 408-420, 2019 | 45 | 2019 |
| Taste tests: impacts of consumer perceptions and preferences on brand positioning strategies S Ghose, O Lowengart Journal of Targeting, Measurement and Analysis for Marketing 10, 26-41, 2001 | 37 | 2001 |
| Applying international reference price‐Market structure, information seeking and consumer welfare O Lowengart, S Mizrahi International Marketing Review 17 (6), 525-538, 2000 | 32 | 2000 |
| E-retailers' competitive intensity: A positioning mapping analysis N Tractinsky, O Lowengart Journal of Targeting, Measurement and Analysis for Marketing 12, 114-136, 2003 | 27 | 2003 |
| The marketing of sacred goods: interaction of consumers and retailers N Zaidman, O Lowengart Journal of International Consumer Marketing 13 (4), 5-27, 2001 | 26 | 2001 |
| Effects of visual simplicity in product design and individual differences in preference of interactive products E Eytam, O Lowengart, N Tractinsky Review of Managerial Science 15 (5), 1347-1389, 2021 | 23 | 2021 |
| The effects of information about health hazards in food on consumers’ choice process A Heiman, O Lowengart Journal of Econometrics 162 (1), 140-147, 2011 | 22 | 2011 |
Arieh GaviousOno academic CollegeVerified email at bgu.ac.il
