| “I eat organic for my benefit and yours”: Egoistic and altruistic considerations for purchasing organic food and their implications for advertising strategists I Kareklas, JR Carlson, DD Muehling Journal of advertising 43 (1), 18-32, 2014 | 410 | 2014 |
| Brand engagement on social media: will firms’ social media efforts influence search engine advertising effectiveness? S Yang, S Lin, JR Carlson, WT Ross Jr Journal of Marketing Management 32 (5-6), 526-557, 2016 | 253 | 2016 |
| The role of regulatory focus and self-view in “green” advertising message framing I Kareklas, JR Carlson, DD Muehling Green Advertising and the Reluctant Consumer, 19-33, 2016 | 166 | 2016 |
| How augmented reality affects advertising effectiveness: The mediating effects of curiosity and attention toward the ad S Yang, JR Carlson, S Chen Journal of Retailing and Consumer Services 54, 102020, 2020 | 137 | 2020 |
| Investigating discounting of discounts in an online context: The mediating effect of discount credibility and moderating effect of online daily deal promotions JR Carlson, M Kukar-Kinney Journal of Retailing and Consumer Services 41, 153-160, 2018 | 45 | 2018 |
| A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts M Kukar-Kinney, JR Carlson International Journal of Research in Marketing 32 (4), 442-444, 2015 | 32 | 2015 |
| Social media advertising: How online motivations and congruency influence perceptions of trust JR Carlson, S Hanson, J Pancras, WT Ross Jr, J Rousseau‐Anderson Journal of Consumer Behaviour, 2022 | 22 | 2022 |
| About time in marketing: an assessment of the study of time and conceptual framework JR Carlson, WT Ross, RA Coulter, AJ Marquardt AMS Review 9, 136-154, 2019 | 21 | 2019 |
| A model of online shopping cart abandonment: Evidence from e-tail clickstream data M Kukar-Kinney, AC Scheinbaum, LO Orimoloye, JR Carlson, H He Journal of the Academy of Marketing Science 50 (5), 961-980, 2022 | 19 | 2022 |
| Business buyers are people too: Exploring how geodemographics affects business-to-business selling effectiveness J Mier, J Carlson, DN Bellenger, WJ Johnston Journal of Business & Industrial Marketing 35 (10), 1539-1552, 2020 | 10 | 2020 |
| When polychronicity affects salesperson performance: the effects of improvisation, role ambiguity, and sales job complexity JR Carlson, WT Ross Jr Industrial Marketing Management 107, 323-336, 2022 | 5 | 2022 |
| A Comparison of the Determinants of Online Shopping Cart Usage in the US and China: An Abstract JR Carlson, M Kukar-Kinney, H He Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | 2 | 2020 |
| The effect of online daily deal promotions on consumer discounting of discounts JR Carlson, M Kukar-Kinney Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 2 | 2017 |
| Competitive Teamwork: Developing a Team-Based Selling Competition in an Undergraduate Professional Selling Class: An Abstract WH Bergman, JR Carlson Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | 1 | 2020 |
| Online and offline advertising media: exploring the antecedents to advertising trust J Carlson, J Anderson, J Pancras NA–Advances in Consumer Research 37, 763-765, 2010 | 1 | 2010 |
| Motivations Behind Consumer Online Shopping Cart Use and Abandonment: An Abstract LO Orimoloye, M Kukar-Kinney, JR Carlson, AC Scheinbaum, H He Academy of Marketing Science Annual Conference, 383-384, 2020 | | 2020 |
| How Augmented Reality Affects Advertising Effectiveness: An Abstract S Yang, S Chen, JR Carlson Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | | 2018 |
| Exploring Alternative Views of Time in Marketing Management: How Temporal Orientation Impacts a Firms’ Strategic Orientations JR Carlson, WT Ross Jr | | 2017 |
| Reconceptualizing, Measuring, and Managing Time and Key Temporal Factors in Modern Marketing: A Conceptual Framework of Holistic Time AJ Marquardt, JR Carlson, WT Ross, R Coulter Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | | 2017 |
| Consumers’ Perceptions of Online and Bricks-and-Mortar Advertised Price Promotions M Kukar-Kinney, JR Carlson Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | | 2016 |
Ioannis KareklasAssociate Professor, University at Albany, State University of New YorkBestätigte E-Mail-Adresse bei albany.edu
