| The Impact of National Culture on Mobile Commerce Adoption and Usage Intensity T Mandler, R Seifert, CM Wellbrock, I Knuth, R Kunz Proceedings of the 51st Hawaii International Conference on System Sciences …, 2018 | 15 | 2018 |
| Is it all about the price? Decision drivers affecting ad placement of media planners in magazines I Knuth, M Kouki, M Strube Journal of Media Business Studies 10 (3), 65-85, 2013 | 9 | 2013 |
| SevenOne Navigator: Mediennutzung 2012 M Adler, I Knuth, G Neumüller SevenOne Media, 2012 | 6* | 2012 |
| III. Do Additional Services Matter? An Empirical Evalua-tion of Opportunities to Grow for Media Agencies. I Knuth Mediadienstleistungen in der Werbebranche, 56, 2013 | 5 | 2013 |
| Wachstumsstrategien im deutschen Werbemarkt. Eine inhaltsanalytische Betrachtung des Aufgabenspektrums von Mediaagenturen I Knuth Wertschöpfung durch Medien im Wandel, 185-209, 2012 | 5 | 2012 |
| User motivation on generating content: a critical review of recent research and an analysis of motivation for different UGC types M Strube, I Knuth Paulo Faustino, 345, 2011 | 5 | 2011 |
| The impact of product quality on advertising media planners’ satisfaction I Knuth, D Engel International Journal on Media Management 23 (1-2), 91-116, 2021 | 3 | 2021 |
| Decision drivers for search engine usage–the mediating and moderating role of lock-in effects I Knuth, J Masuhr International Journal of Business and Management 16 (10), 2021 | 2 | 2021 |
| Media services in the advertising industry (Doctoral dissertation). I Knuth University of Hamburg, 2013 | 2* | 2013 |
| Decision Drivers for Outsourcing Media Buying Services I Knuth, L von Krusenstern Der Markt : international journal of marketing 52 (3-4), 171-183, 2013 | 1 | 2013 |
| Die Qualität der Leistungserstellung von Mediaagenturen in Deutschland: Ein Ranking I Knuth Wert und Werte der Marketing-Kommunikation, 35-54, 2012 | 1* | 2012 |
| Factors for the Emergence of Media Agencies I KNUTH | 1 | |
| Solution-Oriented media management research: a framework to nurture future impact of the field I Knuth, T Petzold Journal of Media Business Studies, 2021 | | 2021 |
| Qualitätsbewertung der angewandten Medienforschung. Eine Analyse der Marktforschungsaktivitäten im deutschen Werbemarkt. I Knuth, T Petzold MedienWirtschaft 17 (4), 18-28, 2020 | | 2020 |
| Fach-und Führungskompetenz in einer datengetriebenen und globalisierten Medienwelt I Knuth, T Petzold MedienWirtschaft 16 (3), 34-37, 2019 | | 2019 |
| Solution-Oriented Media Management Research: A Meta Study to Nurture the Future Paradigm of the Field I Knuth, T Petzold European Media Management Association Conference, 2018 | | 2018 |
| Smartphone penetration and technology adoption in global comparison I Knuth, T Park ESOMAR Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile …, 2014 | | 2014 |
| Diffusion of Mobile Media Devices: A cross-national analysis of smartphone and tablet usage I Knuth, R Kunz, CM Wellbrock emma conference 2014, 2014 | | 2014 |
| Market Entry Strategies of Media Agencies I Knuth Der Markt : international journal of marketing 52 (3-4), 171-183, 2013 | | 2013 |
| Do Additional Services Matter? An Empirical Evaluation of Opportunities to Grow for Media Agencies I Knuth Der Markt : international journal of marketing 52 (3-4), 149-159, 2013 | | 2013 |
