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Nitika Garg
Nitika Garg
Professor of Marketing - University of New South Wales
Bestätigte E-Mail-Adresse bei unsw.edu.au - Startseite
Titel
Zitiert von
Zitiert von
Jahr
The influence of incidental affect on consumers’ food intake
N Garg, B Wansink, JJ Inman
Journal of Marketing 71 (1), 194-206, 2007
5242007
Aesthetic principles and cognitive emotion appraisals: How much of the beauty lies in the eye of the beholder?
M Kumar, N Garg
Journal of Consumer Psychology 20 (4), 485-494, 2010
2132010
Incidental and task-related affect: A re-inquiry and extension of the influence of affect on choice
N Garg, JJ Inman, V Mittal
Journal of Consumer Research 32 (1), 154-159, 2005
1912005
Sadness and consumption
N Garg, JS Lerner
Journal of Consumer Psychology 23 (1), 106-113, 2013
1772013
Not walking the walk: How dual attitudes influence behavioral outcomes in ethical consumption
R Govind, JJ Singh, N Garg, S D’Silva
Journal of Business Ethics 155, 1195-1214, 2019
1072019
Embodiment in judgment and choice.
M Reimann, W Feye, AJ Malter, JM Ackerman, R Castaño, N Garg, ...
Journal of Neuroscience, Psychology, and Economics 5 (2), 104, 2012
742012
Anger strays, fear refrains: The differential effect of negative emotions on consumers’ ethical judgments
JJ Singh, N Garg, R Govind, SJ Vitell
Journal of Business Ethics 151, 235-248, 2018
612018
Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender
R Govind, N Garg, V Mittal
Journal of Marketing Research, 0
37*
Pride of ownership: an identity-based model
A Ahuvia, N Garg, R Batra, B McFerran, PB Lambert de Diesbach
Journal of the Association for Consumer Research 3 (2), 216-228, 2018
342018
The curious case of threat-awe: A theoretical and empirical reconceptualization.
SH Chaudhury, N Garg, Z Jiang
Emotion 22 (7), 1653, 2022
292022
The impact of gratitude (vs pride) on the effectiveness of cause-related marketing
F Septianto, N Garg
European Journal of Marketing 55 (6), 1594-1623, 2021
272021
Emotion effects on choice deferral: The moderating role of outcome and process accountability
N Garg, J Inman, V Mittal
European Journal of Marketing 51 (9/10), 1631-1649, 2017
212017
Misery wants control: The roles of helplessness and choice in the sadness–consumption relationship
N Garg
Australian Journal of Management 44 (3), 407-424, 2019
192019
Message framing effects on food consumption: A social marketing perspective
N Garg, R Govind, A Nagpal
Australian Journal of Management 46 (4), 690-716, 2021
182021
A tale of two “ideologies”: Differences in consumer response to brand activism
N Garg, G Saluja
Journal of the Association for Consumer Research 7 (3), 325-339, 2022
172022
The misery-is-not-miserly effect revisited: Replication despite opportunities for compensatory consumption
N Garg, LA Williams, JS Lerner
PloS one 13 (6), e0199433, 2018
152018
Grateful compliance: Gratitude effects on willingness to comply with responsible drinking messages
F Septianto, N Garg
Psychology & Marketing 38 (9), 1460-1474, 2021
102021
The effects of weather on negative Hedonic consumption: What the weather tells the marketer
W Sun, R Govind, N Garg
Advances in Consumer Research 8, 47-49, 2009
102009
Affect and its effects on compensatory consumption
DL Pham
ACR North American Advances, 2006
10*2006
Geographically varying effects of weather on tobacco consumption: Implications for health marketing initiatives
R Govind, N Garg, W Sun
Health Marketing Quarterly 31 (1), 46-64, 2014
72014
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