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Jochen Reiner
Jochen Reiner
Associate Professor of Marketing, Aalborg University Business School
Bestätigte E-Mail-Adresse bei business.aau.dk - Startseite
Titel
Zitiert von
Zitiert von
Jahr
Decomposing the effects of online customer reviews on brand, price, and product attributes
DS Kostyra, J Reiner, M Natter, D Klapper
International Journal of Research in Marketing 33 (1), 11-26, 2016
3532016
A cross-national investigation into the marketing department's influence within the firm: Toward initial empirical generalizations
PC Verhoef, PSH Leeflang, J Reiner, M Natter, W Baker, A Grinstein, ...
Journal of International Marketing 19 (3), 59-86, 2011
1052011
Regression analysis
B Skiera, J Reiner, S Albers
Handbook of market research, 299-327, 2021
322021
Prospect theory in a dynamic game: Theory and evidence from online pay-per-bid auctions
T Brünner, J Reiner, M Natter, B Skiera
Journal of Economic Behavior & Organization 164, 215-234, 2019
132019
The impact of buy-now features in pay-per-bid auctions
J Reiner, M Natter, B Skiera
Journal of Management Information Systems 31 (2), 77-104, 2014
92014
Helping merchants to assess the profitability of deal-of-the-day promotions
J Reiner, B Skiera
Interfaces 48 (3), 247-259, 2018
82018
How Insurance Prices Affect Consumers’ Purchase Decisions: Insurance Price as a Risk Signal
J Reiner, J Wamsler, T Bornemann, M Natter
Journal of Marketing Research, 00222437241270217, 2024
12024
Category Similarity: The Missing Link between Retailer’s Assortment and Pricing Strategy
J Reiner, J Romero de la Fuente, M Natter, D Klapper
Available at SSRN 4570143, 2016
2016
Innovative Pricing and Promotion Mechanisms in Retailing
J Reiner
2013
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