Meera Venkatraman
Meera Venkatraman
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Zitiert von
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Differentiating between cognitive and sensory innovativeness: Concepts, measurement, and implications
MP Venkatraman, LL Price
Journal of Business research 20 (4), 293-315, 1990
The impact of innovativeness and innovation type on adoption
MP Venkatraman
Journal of Retailing 67 (1), 51, 1991
From servicescape to consumptionscape: A photo-elicitation study of Starbucks in the New China
M Venkatraman, T Nelson
Journal of International Business Studies 39 (6), 1010-1026, 2008
The epistemic and sensory exploratory behavior of hedonic and cognitive consumers
MP Venkatraman, DJ MacInnis
ACR North American Advances, 1985
Opinion leadership, enduring involvement and characteristics of opinion leaders: a moderating or mediating relationship?
MP Venkatraman
ACR North American Advances, 1990
Opinion leaders, adopters, and communicative adopters: A role analysis
MP Venkatraman
Psychology & Marketing 6 (1), 51-68, 1989
Diagnosing the search cost effect: Waiting time and the moderating impact of prior category knowledge
GE Smith, MP Venkatraman, RR Dholakia
Journal of Economic Psychology 20 (3), 285-314, 1999
Involvement and risk
MP Venkatraman
Psychology & Marketing 6 (3), 229-247, 1989
How global brands travel with consumers: An examination of the relationship between brand consistency and meaning across national boundaries
A Bengtsson, F Bardhi, M Venkatraman
International Marketing Review, 2010
Investigating differences in the roles of enduring and instrumentally involved consumers in the diffusion process
MP Venkatraman
ACR North American Advances, 1988
The Determinants of Satisfaction for a High Involvement Product: Three Rival Hypotheses and Their Implications in the Health Care Context.
MB Barber, M Venkatraman
Advances in consumer research 13 (1), 1986
The interactive effects of message appeal and individual differences on information processing and persuasion
MP Venkatraman, D Marlino, FR Kardes, KB Sklar
Psychology & Marketing 7 (2), 85-96, 1990
Effects of individual difference variables on responses to factual and evaluative ads
MP Venkatraman, D Marlino, FR Kardes, KB Sklar
ACR North American Advances, 1990
Strategic marketing fit in manufacturer-retailer relationships: Price leaders versus merchandise differentiators
GE Smith, MP Venkatraman, LH Wortzel
Journal of Retailing 71 (3), 297-315, 1995
Searching for information in marketspace: does the form‐product or service‐matter?
M Venkatraman, RR Dholakia
Journal of Services Marketing, 1997
Marketing services that compete with goods
RR Dholakia, M Venkatraman
Journal of Services Marketing, 1993
Manufacturer and retailer relationships: Replacing power with strategic marketing partnerships
LH Wortzel, MP Venkatraman
Marketing Science Institute, 1991
Consuming digital technologies and making home
M Venkatraman
Journal of Business Research 66 (12), 2626-2633, 2013
Schematic processing of information: an exploratory investigation
M Venkatraman, A Villarreal
ACR North American Advances, 1984
When consumers own their work: Psychological ownership and consumer citizenship on crowdsourcing platforms
M Yuksel, A Darmody, M Venkatraman
Journal of Consumer Behaviour 18 (1), 3-11, 2019
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