| Luxury fashion consumption and Generation Y consumers: Self, brand consciousness, and consumption motivations S Giovannini, Y Xu, J Thomas Journal of fashion marketing and management, 2015 | 354 | 2015 |
| Predicting purchase intention of a controversial luxury apparel product TA Summers, BD Belleau, Y Xu Journal of Fashion Marketing and Management: An International Journal, 2006 | 312 | 2006 |
| Theory of reasoned action: Purchase intention of young consumers BD Belleau, TA Summers, Y Xu, R Pinel Clothing and Textiles Research Journal 25 (3), 244-257, 2007 | 307 | 2007 |
| Second‐hand clothing consumption: a cross‐cultural comparison between A merican and C hinese young consumers Y Xu, Y Chen, R Burman, H Zhao International Journal of Consumer Studies 38 (6), 670-677, 2014 | 208 | 2014 |
| Impact of store environment on adult generation Y consumers’ impulse buying Y Xu Journal of Shopping Center Research 14 (1), 39-56, 2007 | 200 | 2007 |
| The influence of public self‐consciousness and materialism on young consumers' compulsive buying Y Xu Young consumers, 2008 | 186 | 2008 |
| College students' attitudes toward shopping online for apparel products: Exploring a rural versus urban campus Y Xu, VA Paulins Journal of Fashion Marketing and Management: An International Journal, 2005 | 182 | 2005 |
| Tourism shopping behavior: planned, impulsive, or experiential? F Meng, Y Xu International journal of culture, tourism and hospitality research 6 (3 …, 2012 | 146 | 2012 |
| Chinese young consumers’ brand loyalty toward sportswear products: a perspective of self-congruity J Lu, Y Xu Journal of Product & Brand Management 24 (4), 365-376, 2015 | 122 | 2015 |
| Brand personality and its impact on brand trust and brand commitment: an empirical study of luxury fashion brands X Tong, J Su, Y Xu International journal of fashion design, technology and education 11 (2 …, 2018 | 106 | 2018 |
| Who buys American alligator?: Predicting purchase intention of a controversial product Y Xu, TA Summers, BD Belleau Journal of Business Research 57 (10), 1189-1198, 2004 | 99 | 2004 |
| Second‐hand clothing consumption: A generational cohort analysis of the Chinese market J Liang, Y Xu International Journal of Consumer Studies 42 (1), 120-130, 2018 | 97 | 2018 |
| Predicting Chinese consumers' purchase intentions for imported soy‐based dietary supplements JE Chung, L Stoel, Y Xu, J Ren British Food Journal 114 (1), 143-161, 2012 | 82 | 2012 |
| Fashion leaders’ and followers’ attitudes towards exotic leather apparel products BD Belleau, K Nowlin Journal of Fashion Marketing and Management: An International Journal 5 (2 …, 2001 | 71 | 2001 |
| Fashion subscription retailing: an exploratory study of consumer perceptions Q Tao, Y Xu Journal of Fashion Marketing and Management: An International Journal, 2018 | 51 | 2018 |
| Classification of virtual fitting room technologies in the fashion industry: from the perspective of consumer experience H Lee, Y Xu International Journal of Fashion Design, Technology and Education 13 (1), 1-10, 2020 | 43 | 2020 |
| Chinese dietary culture influences consumers' intention to use imported soy‐based dietary supplements: an application of the theory of planned behaviour J Ren, JE Chung, L Stoel, Y Xu International journal of consumer studies 35 (6), 661-669, 2011 | 36 | 2011 |
| Consumers' adoption of AR-based virtual fitting rooms: from the perspective of theory of interactive media effects H Lee, Y Xu, A Porterfield Journal of Fashion Marketing and Management: An International Journal 25 (1 …, 2021 | 33 | 2021 |
| Shopping and virtual communities for consumers with physical disabilities K Annett‐Hitchcock, Y Xu International Journal of Consumer Studies 39 (2), 136-144, 2015 | 31 | 2015 |
| Young luxury fashion consumers' preferences in multi-channel environment H Lee, L Rothenberg, Y Xu International Journal of Retail & Distribution Management, 2020 | 28 | 2020 |
Jin SuThe University of North Carolina at GreensboroVerified email at uncg.edu
