Follow
Robert East
Robert East
Professor Emeritus, Kingston Business School
Verified email at kingston.ac.uk
Title
Cited by
Cited by
Year
Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination
SP Kalafatis, M Pollard, R East, MH Tsogas
Journal of consumer marketing 16 (5), 441-460, 1999
19231999
Measuring the impact of positive and negative word of mouth on brand purchase probability
R East, K Hammond, W Lomax
International journal of research in marketing 25 (3), 215-224, 2008
11372008
Consumer behaviour: Advances and applications in marketing
R East
(No Title), 1997
8101997
The relative incidence of positive and negative word of mouth: A multi-category study
R East, K Hammond, M Wright
International journal of research in marketing 24 (2), 175-184, 2007
6492007
Investment decisions and the theory of planned behaviour
R East
Journal of Economic Psychology 14 (2), 337-375, 1993
5311993
Consumer behaviour: Applications in marketing
R East
SAGE Publications Ltd, 2021
4992021
Consumer loyalty: singular, additive or interactive?
R East, P Gendall, K Hammond, W Lomax
Australasian Marketing Journal 13 (2), 10-26, 2005
3062005
First-store loyalty and retention
R East, K Hammond, P Harris, W Lomax
Journal of Marketing Management 16 (4), 307-325, 2000
2202000
What is the effect of a recommendation?
R East, K Hammond, W Lomax, H Robinson
The Marketing Review 5 (2), 145-157, 2005
1862005
Loyalty to supermarkets
R East, P Harris, G Willson, W Lomax
International Review of Retail, Distribution and Consumer Research 5 (1), 99-109, 1995
1851995
Complaining as planned behavior
R East
Psychology & Marketing 17 (12), 1077-1095, 2000
1262000
Decision making and habit in shopping times
R East, W Lomax, G Willson, P Harris
European Journal of Marketing 28 (4), 56-71, 1994
1241994
The erosion of repeat-purchase loyalty
R East, K Hammond
Marketing Letters 7, 163-171, 1996
1211996
Correlates of first‐brand loyalty
R East, P Harris, G Willson, K Hammond
Journal of Marketing Management 11 (5), 487-497, 1995
1211995
Testing the market maven concept
C Goodey, R East
Journal of Marketing Management 24 (3-4), 265-282, 2008
1202008
Fact and fallacy in retention marketing
R East, K Hammond, P Gendall
Journal of Marketing Management 22 (1-2), 5-23, 2006
1012006
The measurement of cannibalization
W Lomax, K Hammond, R East, M Clemente
Journal of Product and Brand Management 6 (1), 27-39, 1997
861997
The impact of word of mouth on intention to purchase currently used and other brands
R East, J Romaniuk, R Chawdhary, M Uncles
International Journal of Market Research 59 (3), 321-334, 2017
842017
Changing consumer behaviour
R East
(No Title), 1990
841990
Buying more and buying longer: concepts and applications of consumer loyalty
K Hammond, R East, A Ehrenberg
London: London Business School, 1996
821996
The system can't perform the operation now. Try again later.
Articles 1–20