| Public relations in the small business environment: Creating identity and building reputation NC Huang-Horowitz Public Relations Review 41 (3), 345-353, 2015 | 52 | 2015 |
| Bridging organizational identity and reputation messages online: a conceptual model NC Huang-Horowitz, K Freberg Corporate Communications: An International Journal 21 (2), 195-212, 2016 | 46 | 2016 |
| Key messages and message integrity as concepts and metrics in communication evaluation C E. Carroll, N C. Huang-Horowitz, B Weberling McKeever, N Williams Journal of Communication Management 18 (4), 386-401, 2014 | 30 | 2014 |
| Communicating organizational identity as part of the legitimation process: A case study of small firms in an emerging field NC Huang-Horowitz, SK Evans International Journal of Business Communication 57 (3), 327-351, 2020 | 27 | 2020 |
| Conceptualizing a theoretical model for the practice of public relations in the small business environment NC Huang-Horowitz Public Relations Journal 6 (3), 1-35, 2012 | 20 | 2012 |
| Managing brand identity strategy: how professional football wins the game J Blumrodt, NC Huang-Horowitz Journal of Business Strategy 38 (6), 31-37, 2017 | 6 | 2017 |
| What Does It Mean to Be a “Polytechnic” University? Cultural Discourse Analysis of Organizational Identity S Lie Owens, M Boyraz, NC Huang-Horowitz Western Journal of Communication 87 (2), 304-325, 2023 | 3 | 2023 |
| The Media Reputation of Small Firms: Exploring the Applicability of Existing Reputation Measures NC Huang-Horowitz Corporate Reputation Review 19, 127-139, 2016 | 3 | 2016 |
| The syntax of ‘tactic(s)’ in public relations research CE Carroll, SY Lee, NCL Huang Public Relations Review 35, 419-412, 2009 | 1 | 2009 |
| Stakeholder identity orientations: understanding the perceptions of a public university’s identity through the lenses of students, faculty, and staff NC Huang-Horowitz, M Boyraz, S Lie Owens Atlantic Journal of Communication, 1-18, 2024 | | 2024 |
| Exploring Key Messages as a Concept for Public Relations Evaluation: Case Studies of Nonprofit Organizations CE Carroll, NCL Huang, B Weberling Arthur W. Page Society Brazilian Association for Business Communication, 169, 2010 | | 2010 |
