Karen Page Winterich
Karen Page Winterich
Professor of Marketing, Gerald I. Susman Professor in Sustainability, Penn State University
Verified email at
Cited by
Cited by
Seeing the world through GREEN-tinted glasses: Green consumption values and responses to environmentally friendly products
KL Haws, KP Winterich, RW Naylor
Journal of consumer psychology 24 (3), 336-354, 2014
" My" Brand or" Our" Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations
V Swaminathan, KL Page, Z Gurhan-Canli
Journal of Consumer Research 34 (2), 248-259, 2007
Donation behavior toward in-groups and out-groups: The role of gender and moral identity
KP Winterich, V Mittal, WT Ross Jr
Journal of Consumer Research 36 (2), 199-214, 2009
Emerald Article: Do logo redesigns help or hurt your brand? The role of brand commitment
MF Walsh, KP Winterich, V Mittal
commitment 19 (2), 76-84, 0
Power distance belief and impulsive buying
Y Zhang, KP Winterich, V Mittal
Journal of Marketing Research 47 (5), 945-954, 2010
Warm glow or cold, hard cash? Social identity effects on consumer choice for donation versus discount promotions
KP Winterich, MJ Barone
Journal of Marketing Research 48 (5), 855-868, 2011
When does recognition increase charitable behavior? Toward a moral identity-based model
KP Winterich, V Mittal, K Aquino
Journal of Marketing 77 (3), 121-134, 2013
Accepting inequality deters responsibility: How power distance decreases charitable behavior
KP Winterich, Y Zhang
Journal of Consumer Research 41 (2), 274-293, 2014
When moral identity symbolization motivates prosocial behavior: the role of recognition and moral identity internalization.
KP Winterich, K Aquino, V Mittal, R Swartz
Journal of applied psychology 98 (5), 759, 2013
Helpful hopefulness: The effect of future positive emotions on consumption
KP Winterich, KL Haws
Journal of Consumer Research 38 (3), 505-524, 2011
I'm moral, but I won't help you: The distinct roles of empathy and justice in donations
S Lee, KP Winterich, WT Ross Jr
Journal of Consumer Research 41 (3), 678-696, 2014
How political identity and charity positioning increase donations: Insights from moral foundations theory
KP Winterich, Y Zhang, V Mittal
International Journal of Research in Marketing 29 (4), 346-354, 2012
When celebrities count: Power distance beliefs and celebrity endorsements
KP Winterich, M Gangwar, R Grewal
Journal of Marketing 82 (3), 70-86, 2018
Can Brands Move In from the Outside?:How Moral Identity Enhances Out-group Brand Attitudes
WJ Choi, KP Winterich
Journal of Marketing 77 (March), 2013
Knowing what it makes: How product transformation salience increases recycling
KP Winterich, GY Nenkov, GE Gonzales
Journal of Marketing 83 (4), 21-37, 2019
Sustainable retailing
GG Vadakkepatt, KP Winterich, V Mittal, W Zinn, L Beitelspacher, ...
Journal of Retailing 97 (1), 62-80, 2021
All that glitters is not gold: How others’ status influences the effect of power distance belief on status consumption
H Gao, KP Winterich, Y Zhang
Journal of Consumer Research 43 (2), 265-281, 2016
When value trumps health in a supersized world
KL Haws, KP Winterich
Journal of Marketing 77 (3), 48-64, 2013
To profit or not to profit? The role of greed perceptions in consumer support for social ventures
S Lee, LE Bolton, KP Winterich
Journal of Consumer Research 44 (4), 853-876, 2017
How re‐designing angular logos to be rounded shapes brand attitude: consumer brand commitment and self‐construal
MF Walsh, K Page Winterich, V Mittal
Journal of Consumer Marketing 28 (6), 438-447, 2011
The system can't perform the operation now. Try again later.
Articles 1–20