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Lorenzo Zanni
Lorenzo Zanni
Department of Business and Law, University of Siena
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The role of organizational capabilities in attaining corporate sustainability practices and economic performance: Evidence from Italian wine industry
E Annunziata, T Pucci, M Frey, L Zanni
Journal of cleaner production 171, 1300-1311, 2018
2552018
Millennial generation and environmental sustainability: The role of social media in the consumer purchasing behavior for wine
G Sogari, T Pucci, B Aquilani, L Zanni
Sustainability 9 (10), 1911, 2017
1852017
Moving from “typical products” to “food‐related services” The Slow Food case as a new business paradigm
C Nosi, L Zanni
British Food Journal 106 (10/11), 779-792, 2004
1542004
The virtuous cycle of stakeholder engagement in developing a sustainability culture: Salcheto winery
T Pucci, E Casprini, A Galati, L Zanni
Journal of Business Research 119, 364-376, 2020
1212020
Firm capabilities, business model design and performance of SMEs
T Pucci, C Nosi, L Zanni
Journal of small business and enterprise development 24 (2), 222-241, 2017
1182017
Measuring the relationship between marketing assets, intellectual capital and firm performance
T Pucci, C Simoni, L Zanni
Journal of Management & Governance 19, 589-616, 2015
1112015
Does social media usage affect online purchasing intention for wine? The moderating role of subjective and objective knowledge
T Pucci, E Casprini, C Nosi, L Zanni
British Food Journal 121 (2), 275-288, 2019
1032019
Leading firms and wine clusters: understanding the evolution of the Tuscan wine business through an international comparative analysis
L Zanni
FrancoAngeli, 2004
972004
Social capital and innovation in a life science cluster: the role of proximity and family involvement
T Pucci, M Brumana, T Minola, L Zanni
The Journal of Technology Transfer 45 (1), 205-227, 2020
842020
Imprenditorialità e territorio. Evoluzione dei modelli imprenditoriali e delle strategie di localizzazioen delle imprese industriali
L Zanni
Cedam, 1995
581995
The influence of online and offline brand trust on consumer buying intention
C Nosi, T Pucci, Y Melanthiou, L Zanni
EuroMed Journal of Business 17 (4), 550-567, 2021
572021
Chinese immigrants socio-economic enclave in an Italian industrial district: the case of Prato
C Santini, S Rabino, L Zanni
World Review of Entrepreneurship, Management and Sustainable Development 7 …, 2011
502011
Business model shifts: a case study on firms that apply high technology to cultural goods
E Casprini, T Pucci, L Zanni
Technology analysis & strategic management 26 (2), 171-187, 2014
432014
Place branding-exploring knowledge and positioning choices across national boundaries: The case of an Italian superbrand wine
T Pucci, E Casprini, S Rabino, L Zanni
British Food Journal 119 (8), 1915-1932, 2017
342017
Managing founder-based brand identity during succession
E Casprini, Y Melanthiou, T Pucci, L Zanni
Journal of Brand Management, 1-14, 2020
312020
The role of actors in interactions between “innovation ecosystems”: drivers and implications
T Pucci, A Runfola, S Guercini, L Zanni
IMP Journal 12 (2), 333-345, 2018
252018
Italian and Indian gold and jewelry SMEs, marketing practices in the USA: A comparative case study
C Simoni, S Rabino, L Zanni
Journal of Small Business and Enterprise Development 17 (3), 403-417, 2010
212010
Country of origin effect, brand image and retail management for the exploitation of ‘Made in Italy’in China
T Pucci, C Simoni, L Zanni
International marketing and the country of origin effect, 154-177, 2013
202013
Comportamenti di ricerca e innovazione nei distretti industriali: gli attori del cambiamento e l’accesso a “conoscenze distanti
S Santoni, L Zanni
Sinergie 84, 231-256, 2011
182011
Small & medium gold & fashion enterprises (SMEs) in Arezzo, Italy: Competitive challenges and strategic implications
S Rabino, C Simoni, L Zanni
Journal of Global Marketing 21 (2), 141-159, 2008
182008
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