| Sponsorship-linked marketing: Opening the black box TB Cornwell, CS Weeks, DP Roy Journal of advertising 34 (2), 21-42, 2005 | 1081 | 2005 |
| Exploring managers' perceptions of the impact of sponsorship on brand equity TB Cornwell, DP Roy, EA Steinard Journal of advertising 30 (2), 41-51, 2001 | 675 | 2001 |
| The effects of consumer knowledge on responses to event sponsorships DP Roy, TB Cornwell Psychology & Marketing 21 (3), 185-207, 2004 | 408 | 2004 |
| Brand equity’s influence on responses to event sponsorships DP Roy, T Bettina Cornwell Journal of product & brand management 12 (6), 377-393, 2003 | 334 | 2003 |
| Consumer attitudes toward cause-related marketing activities in professional sports. DP Roy, TR Graeff Sport Marketing Quarterly 12 (3), 2003 | 251 | 2003 |
| Sports marketing M Fetchko, D Roy, KE Clow Routledge, 2018 | 105 | 2018 |
| The impact of congruence in cause marketing campaigns for service firms DP Roy Journal of Services Marketing 24 (3), 255-263, 2010 | 105 | 2010 |
| Repositioning a university through NCAA Division IA football membership DP Roy, TR Graeff, SK Harmon Journal of Sport Management 22 (1), 11-29, 2008 | 93 | 2008 |
| A CONCEPTUAL FRAMEWORK OF INFLUENCES ON FANTASY SPORTS CONSUMPTION. DP Roy, BD Goss Marketing Management Journal 17 (2), 2007 | 75 | 2007 |
| The study of Southern labor union organizing campaigns D Roy Pathways to data, 216-244, 2017 | 72 | 2017 |
| Impact of new minor league baseball stadiums on game attendance DP Roy Sport Marketing Quarterly 17 (3), 146, 2008 | 57 | 2008 |
| Managers' use of sponsorship in building brands: service and product firms contrasted DP Roy, TB Cornwell International Journal of Sports Marketing & Sponsorship 1 (4), 345-361, 1999 | 36 | 1999 |
| Influences on consumer responses to Winter Olympics sponsorship DP Roy, TR Graeff International Journal of Sports Marketing and Sponsorship 4 (4), 67-87, 2003 | 32 | 2003 |
| Impact of congruence in cause marketing campaigns for professional sport organisations DP Roy International Journal of Sport Management and Marketing 10 (1-2), 21-34, 2011 | 31 | 2011 |
| A Framework for Developing Customer Orientation in Ticket Sales Organizations. JG Smith, DP Roy Sport Marketing Quarterly 20 (2), 2011 | 24 | 2011 |
| An examination of the influence of perceived brand-event congruence on consumer responses to event sponsorships DP Roy The University of Memphis, 2000 | 19 | 2000 |
| A comparison of the incidence of advertising strategies in business-related magazines: services versus goods KE Clow, DP Roy, LB Hershey Services Marketing Quarterly 23 (4), 65-80, 2002 | 16 | 2002 |
| Promoting active learning of ethical issues in marketing communications using debates DP Roy Marketing Education Review 22 (1), 73-76, 2012 | 15 | 2012 |
| Influences on event attendance decisions for stock car automobile racing fans DP Roy, BD Goss, CB Jubenville International journal of sport management and marketing 8 (1-2), 73-92, 2010 | 12 | 2010 |
| Blogging: what's all the fuss? JA Gilbert, D Clark, DP Roy SAM Advanced Management Journal 81 (4), 4, 2016 | 11 | 2016 |
