Steffen Zorn
Steffen Zorn
University of South-Eastern Norway
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Attitudinal perspectives for predicting churn
S Zorn, W Jarvis, S Bellman
Journal of Research in Interactive Marketing 4 (2), 157-169, 2010
Perspectives of programmatic advertising
J Seitz, S Zorn
Programmatic Advertising: The Successful Transformation to Automated, Data …, 2016
Impact of animation and language on banner click-through rates
S Zorn, D Olaru, T Veheim, S Zhao, J Murphy
Journal of Electronic Commerce Research 13 (2), 173-183, 2012
Compensation Models for Interactive Advertising.
A Dickinger, S Zorn
J. Univers. Comput. Sci. 14 (4), 557-565, 2008
Information technology diffusion in Malaysia's foodservice industry
A Fareed Ismail, SF Zorn, H Chern Boo, S Murali, J Murphy
Journal of Hospitality and Tourism Technology 4 (3), 200-210, 2013
Cultural differences affect interactive television advertising
SF Zorn, S Bellman, JA Robinson, D Varan
Journal of Marketing Communications 22 (1), 3-17, 2016
Marketing implications of traditional and ICT-mediated leisure activities
SF Zorn, RY Lee, J Murphy
Behaviour & information technology 31 (4), 329-341, 2012
Identifying customers likely to churn
S Zorn, W Jarvis, S Bellman
ANZMAC 2008: Marketing: Shifting the Focus from Mainstream to Offbeat, 2008
An Investigation of Customer Lifetime Value Factors
SF Zorn
University of Western Australia, 2010
Identifying and managing valuable prospects
S Zorn, J Murphy
ACR Asia-Pacific Advances, 2009
Compensation models for interactive advertising
S Zorn, A Dickinger
Compensation models for interactive advertising, n/a, 2007
Online Retailers Versus Branded Retail Stores: Perceived Value and Purchase Intention of Luxury Fashion Brands
NA Othman, G Ferguson, S Zorn
ACR Asia-Pacific Advances, 2012
Acquisition Methods and Customer Lifetime Value
S Zorn, AF Ismail, J Murphy
duplicationnetau,(Clv), 1-8, 2009
The Australian School of Management’s Business Degree Curriculum: An Innovation in Collaborative Symbiosis
A Ogle, E Liu, S Zorn, A Williams
The ACPET Journal for Private Higher Education, 31, 2012
Exploring Popular Children Websites-Only Fun and Games?
D Acharya, K Georgiou, S Zorn
Proceedings of the Australian and New Zealand Marketing Academy conference, 2012
Businesses and business schools-bed fellows or estranged partners?
S Zorn, A Ogle, A Williams
Proceedings of Hawaii international conference on education, 2011
To green or not to green: an exploratory study on Perth hotel environmental positioning strategy
A Ogle, S Zorn
Proceedings of Australian and New Zealand Marketing Academy conference, 2011
Hesitators–a new consumer type?
S Zorn, J Murphy
Direct/interactive marketing research summit proceedings, 2011
Impact of language and animation on banner click-through rates
F O'Rourke, Y Hong, S Zhao, SF Zorn, J Murphy, T Veheim, IM Hval
Impact of language and animation on banner click-through rates, 3055-3061, 2007
Understanding Students to Understand Retention
A Williams, S Zorn
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