Brendan Kitts
Brendan Kitts
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Zitiert von
Zitiert von
Visualization and analysis of user clickpaths
BJ Kitts
US Patent 7,278,105, 2007
Optimal bidding on keyword auctions
B Kitts, B Leblanc
Electronic markets 14 (3), 186-201, 2004
Cross-sell: a fast promotion-tunable customer-item recommendation method based on conditionally independent probabilities
B Kitts, D Freed, M Vrieze
Proceedings of the sixth ACM SIGKDD international conference on Knowledge …, 2000
Method of predicting a customer's business potential and a data processing system readable medium including code for the method
B Kitts
US Patent App. 09/682,000, 2003
Identifying automated click fraud programs
BJ Kitts, T Najm, B Burdick
US Patent App. 11/745,264, 2008
Click-fraud protector
BJ Kitts
US Patent App. 11/559,291, 2008
Intellectual capital: from intangible assets to fitness landscapes
B Kitts, L Edvinsson, T Beding
Expert Systems with Applications 20 (1), 35-50, 2001
System and method for attributing multi-channel conversion events and subsequent activity to multi-channel media sources
B Kitts, B Burdick, D Au, L Wei, A Powter
US Patent 8,768,770, 2014
Continuous optimization of advertising campaigns based on real time tracking
B Kitts, D Au, B Burdick
US Patent App. 14/046,897, 2014
Method of modeling product demand subject to a large number of interactions
BJ Kitts
US Patent 7,197,474, 2007
Method and system for automatically targeting ads to television media using demographic similarity
B Kitts, B Burdick, D Au, T Roberts
US Patent 8,627,359, 2014
The next generation of IC measurement–the digital IC‐landscape
L Edvinsson, B Kitts, T Beding
Journal of Intellectual Capital 1 (3), 263-273, 2000
A formal analysis of search auctions including predictions on click fraud and bidding tactics
B Kitts, P Laxminarayan, B LeBlanc, R Meech
Workshop on Sponsored Search Auctions, 2005
Click fraud detection: adversarial pattern recognition over 5 years at microsoft
B Kitts, JY Zhang, G Wu, W Brandi, J Beasley, K Morrill, J Ettedgui, ...
Real World Data Mining Applications, 181-201, 2015
The components and impact of sponsored search
BJ Jansen, TB Flaherty, R Baeza-Yates, L Hunter, B Kitts, J Murphy
Computer 42 (5), 98-101, 2009
Introduction to the special issue on successful real-world data mining applications
G Melli, OR Zaïane, B Kitts
ACM SIGKDD Explorations Newsletter 8 (1), 1-2, 2006
Can television advertising impact be measured on the web? web spike response as a possible conversion tracking system for television
B Kitts, M Bardaro, D Au, A Lee, S Lee, J Borchardt, C Schwartz, ...
Proceedings of the Eighth International Workshop on Data Mining for Online …, 2014
An efficient deep distribution network for bid shading in first-price auctions
T Zhou, H He, S Pan, N Karlsson, B Shetty, B Kitts, D Gligorijevic, ...
Proceedings of the 27th ACM SIGKDD Conference on Knowledge Discovery & Data …, 2021
Target-weight landscape creation for real time tracking of advertisement campaigns
B Kitts, D Au, B Burdick, A Lee, A Powter, J Sobieski
US Patent 10,521,808, 2019
Targeting television ads using keywords
B Kitts, B Burdick, D Au, T Roberts
US Patent 8,789,092, 2014
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