| A global analysis of corporate social performance: The effects of cultural and geographic environments FN Ho, HMD Wang, SJ Vitell Journal of business ethics 107, 423-433, 2012 | 427 | 2012 |
| Ethical correlates of role conflict and ambiguity in marketing: The mediating role of cognitive moral development FN Ho, SJ Vitell, JH Barnes, R Desborde Journal of the Academy of Marketing Science 25, 117-126, 1997 | 152 | 1997 |
| Measurement of tourist hotels׳ productive efficiency, occupancy, and catering service effectiveness using a modified two-stage DEA model in Taiwan C Huang, FN Ho, Y Chiu Omega 48, 49-59, 2014 | 120 | 2014 |
| Ethical decision making in marketing: A synthesis and evaluation of scales measuring the various components of decision making in ethical situations SJ Vitell, FN Ho Journal of Business Ethics 16, 699-717, 1997 | 96 | 1997 |
| Consumer perceptions of bonus packs: an exploratory analysis B Soo Ong, F Nin Ho, C Tripp Journal of Consumer Marketing 14 (2), 102-112, 1997 | 82 | 1997 |
| A Multicultural Comparison of Shopping Patterns among Asian Consumer FN Ho, BS Ong, S Lee Journal of Marketing Theory and Practice 5 (1), 42-51, 1997 | 35 | 1997 |
| Consumer satisfaction with OTC drugs: an analysis using the confirmation/disconfirmation model FN Ho, JD Mursch, BS Ong, B Peittula Health Marketing Quarterly 15 (1), 103-117, 1998 | 32 | 1998 |
| The interdependencies of marketing capabilities and operations efficiency in hospitals FN Ho, C Huang Journal of Business Research 113, 337-347, 2020 | 31 | 2020 |
| Nature and relationship between corporate social performance and firm size: a cross-national study FN Ho, HMD Wang, N Ho-Dac, SJ Vitell Social Responsibility Journal 15 (2), 258-274, 2019 | 31 | 2019 |
| How do form and functional newness affect adoption preference? The moderating role of consumer need for uniqueness Y Lee, FN Ho, MC Wu Journal of Consumer Marketing 35 (1), 79-90, 2018 | 26 | 2018 |
| The impact of wine tasting on wine purchases: evidence from Napa, California F Nin Ho, M Patrick Gallagher International Journal of Wine Marketing 17 (1), 44-53, 2005 | 23 | 2005 |
| Does masstige offer the prestige of luxury without the social costs? Status and warmth perceptions from masstige and luxury signals FN Ho, J Wong, G Brodowsky Journal of Business Research 155, 113382, 2023 | 20 | 2023 |
| Tolerance for cheating from the classroom to the boardroom: A study of underlying personal and cultural drivers GH Brodowsky, E Tarr, FN Ho, D Sciglimpaglia Journal of Marketing Education 42 (1), 23-36, 2020 | 20 | 2020 |
| Information exchange in social networks for health care IC Sinapuelas, FN Ho Journal of Consumer Marketing 36 (5), 692-702, 2019 | 18 | 2019 |
| Switching HMO providers FN Ho, KA O'Donnell, C Yi-Ju Marketing Health Services 18 (1), 23, 1998 | 18 | 1998 |
| Assessing the Effectiveness of Marketing Strategies in Tourist Hotels: An Illustration Using a Multi-Method Approach in Taiwan CW Huang, FN Ho, YC Chen Journal of Travel & Tourism Marketing 32 (sup1), S15-S29, 2015 | 9 | 2015 |
| Economic impact of marketing alliances on shareholders' wealth FN Ho, AD Shocker, Y Yip Managerial Finance 36 (6), 534-546, 2010 | 7 | 2010 |
| Ethics in marketing: An integrated model of ethical decision-making in organizations. FN Ho | 7 | 1994 |
| Disassociation from the common herd: conceptualizing (in) conspicuous consumption as luxury consumer maturity FN Ho, J Wong Consumption Markets & Culture 26 (2), 139-154, 2023 | 6 | 2023 |
| Portrayal of the elderly in over-the-counter drug television advertisements FN Ho, MC Smith Journal of Pharmaceutical Marketing & Management 6 (4), 21-31, 1992 | 6 | 1992 |
