Henrik Hagtvedt
Henrik Hagtvedt
Associate Professor of Marketing, Boston College
Bestätigte E-Mail-Adresse bei bc.edu - Startseite
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Art infusion: The influence of visual art on the perception and evaluation of consumer products
H Hagtvedt, VM Patrick
Journal of marketing research 45 (3), 379-389, 2008
5192008
The broad embrace of luxury: Hedonic potential as a driver of brand extendibility
H Hagtvedt, VM Patrick
Journal of Consumer Psychology 19 (4), 608-618, 2009
3142009
Art for reward's sake: Visual art recruits the ventral striatum
S Lacey, H Hagtvedt, VM Patrick, A Anderson, R Stilla, G Deshpande, ...
Neuroimage 55 (1), 420-433, 2011
2332011
The Impact of Incomplete Typeface Logos on Perceptions of the Firm
H Hagtvedt
Journal of Marketing 75 (4), 86-93, 2011
2212011
Art and the brand: The role of visual art in enhancing brand extendibility
H Hagtvedt, VM Patrick
Journal of Consumer Psychology 18 (3), 212-222, 2008
1552008
Color Saturation Increases Perceived Product Size
H Hagtvedt, SA Brasel
Journal of Consumer Research, 2017
142*2017
The perception and evaluation of visual art
H Hagtvedt, R Hagtvedt, VM Patrick
Empirical Studies of the Arts 26 (2), 197-218, 2008
1412008
“I Don’t” versus “I Can’t”: When Empowered Refusal Motivates Goal-Directed Behavior
VM Patrick, H Hagtvedt
Journal of Consumer Research 39 (2), 371-381, 2012
952012
Cross-Modal Communication: Sound Frequency Influences Consumer Responses to Color Lightness
H Hagtvedt, SA Brasel
Journal of Marketing Research 53 (4), 551-562, 2016
872016
Aesthetic Incongruity Resolution
VM Patrick, H Hagtvedt
Journal of Marketing Research 48 (2), 393-402, 2011
812011
Gilt and Guilt: Should Luxury and Charity Partner at the Point of Sale?
H Hagtvedt, VM Patrick
Journal of Retailing 92 (1), 56-64, 2016
722016
Consumer response to overstyling: Balancing aesthetics and functionality in product design
H Hagtvedt, VM Patrick
Psychology & Marketing 31 (7), 518-525, 2014
632014
Consumer Response to Overstyling: Balancing Aesthetics and Functionality in Product Design
H Hagtvedt, VM Patrick
Psychology & Marketing 31 (7), 518-525, 2014
632014
Getting a second chance: the role of imagery in the influence of inaction regret on behavioral intent
VM Patrick, M Lancellotti, H Hagtvedt
Journal of the Academy of Marketing Science 37 (2), 181-190, 2009
462009
Living brands: consumer responses to animated brand logos
SA Brasel, H Hagtvedt
Journal of the Academy of Marketing Science 44 (5), 639-653, 2016
432016
Turning Art Into Mere Illustration: Concretizing Art Renders Its Influence Context Dependent
H Hagtvedt, VM Patrick
Personality and Social Psychology Bulletin 37 (12), 1624-1632, 2011
392011
Components of visual perception in marketing contexts: A conceptual framework and review
KL Sample, H Hagtvedt, SA Brasel
Journal of the Academy of Marketing Science 48 (3), 405-421, 2020
322020
Luxury Branding
VM Patrick, H Hagtvedt
The Handbook of Brand Relationships. NY: Society for Consumer Psychology …, 2009
302009
Dark is durable, light is user‐friendly: The impact of color lightness on two product attribute judgments
H Hagtvedt
Psychology & Marketing 37 (7), 864-875, 2020
21*2020
Consumer responses to combined arousal-inducing stimuli
G Das, H Hagtvedt
International Journal of Research in Marketing 33 (1), 213-215, 2016
212016
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