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Roman Konopka
Roman Konopka
PhD in Marketing, Massey University
Verified email at massey.ac.nz
Title
Cited by
Cited by
Year
Consumer knowledge of country of origin of fresh food at point of purchase
J Holdershaw, R Konopka
Country of Origin Effect, 57-70, 2020
202020
If you think about it more, do you want it more? The case of fairtrade
R Konopka, MJ Wright, M Avis, PM Feetham
European Journal of Marketing 53 (12), 2556-2581, 2019
142019
Disentangling consumers’ CSR knowledge types and effects
M Avis, R Konopka, D Gregory-Smith, N Palakshappa
Sustainability 14 (19), 11946, 2022
62022
Exploring the sources of fair trade effects: The roles of pack salience and consumer altruism
R Konopka, M Wright, P Feetham
Australian and New Zealand Marketing Academy, Auckland, 2013
22013
The effect of visibility of country of origin labelling on consumers' fresh meat preferences
J Holdershaw, R Konopka
Asia Pacific Journal of Marketing and Logistics 35 (9), 2266-2281, 2023
12023
If you think about it more, do you want it more?: the impact of heuristic and deliberative information processing on consumer preferences for ethically endorsed products: a …
RM Konopka
Massey University, 2018
12018
Conscious and nonconscious influences on consumer decisions
I Santoso, R Konopka, D Rosenstreich, MJ Wright, M Avis
ANZMAC Conference Proceedings, 2017
12017
Do preferences for fair trade rely on ethical argument or logos?
RM Konopka, MJ Wright, M Avis, PM Feetham
ANZMAC, 2016
12016
Predictable Patterns of Prescribing Innovation
P Stern, M Wright, M Faulkner, R Konopka
Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy …, 2016
2016
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Articles 1–9