Roman Konopka
Roman Konopka
PhD in Marketing, Massey University
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Consumer knowledge of country of origin of fresh food at point of purchase
J Holdershaw, R Konopka
Country of Origin Effect, 57-70, 2020
If you think about it more, do you want it more? The case of fairtrade
R Konopka, MJ Wright, M Avis, PM Feetham
European Journal of Marketing 53 (12), 2556-2581, 2019
Disentangling consumers’ CSR knowledge types and effects
M Avis, R Konopka, D Gregory-Smith, N Palakshappa
Sustainability 14 (19), 11946, 2022
Exploring the sources of fair trade effects: The roles of pack salience and consumer altruism
R Konopka, M Wright, P Feetham
Australian and New Zealand Marketing Academy, Auckland, 2013
The effect of visibility of country of origin labelling on consumers' fresh meat preferences
J Holdershaw, R Konopka
Asia Pacific Journal of Marketing and Logistics 35 (9), 2266-2281, 2023
If you think about it more, do you want it more?: the impact of heuristic and deliberative information processing on consumer preferences for ethically endorsed products: a …
RM Konopka
Massey University, 2018
Conscious and nonconscious influences on consumer decisions
I Santoso, R Konopka, D Rosenstreich, MJ Wright, M Avis
ANZMAC Conference Proceedings, 2017
Do preferences for fair trade rely on ethical argument or logos?
RM Konopka, MJ Wright, M Avis, PM Feetham
ANZMAC, 2016
Predictable Patterns of Prescribing Innovation
P Stern, M Wright, M Faulkner, R Konopka
Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy …, 2016
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