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Gerald Joseph Gorn
Gerald Joseph Gorn
Department of management and marketing
Bestätigte E-Mail-Adresse bei polyu.edu.hk
Titel
Zitiert von
Zitiert von
Jahr
The effects of music in advertising on choice behavior: A classical conditioning approach
GJ Gorn
Journal of marketing 46 (1), 94-101, 1982
16971982
Happy and sad TV programs: How they affect reactions to commercials
ME Goldberg, GJ Gorn
Journal of consumer research 14 (3), 387-403, 1987
9101987
Effects of color as an executional cue in advertising: They're in the shade
GJ Gorn, A Chattopadhyay, T Yi, DW Dahl
Management science 43 (10), 1387-1400, 1997
7281997
Understanding materialism among youth
ME Goldberg, GJ Gorn, LA Peracchio, G Bamossy
Journal of consumer psychology 13 (3), 278-288, 2003
6762003
An experiment on the salience of country-of-origin in the era of global brands
DK Tse, GJ Gorn
Journal of International Marketing 1 (1), 57-76, 1993
6481993
Waiting for the web: how screen color affects time perception
GJ Gorn, A Chattopadhyay, J Sengupta, S Tripathi
Journal of marketing research 41 (2), 215-225, 2004
6262004
Behavioral evidence of the effects of televised food messages on children
GJ Gorn, ME Goldberg
Journal of consumer research 9 (2), 200-205, 1982
4511982
When arousal influences ad evaluation and valence does not (and vice versa)
G Gorn, M Tuan Pham, L Yatming Sin
Journal of consumer Psychology 11 (1), 43-55, 2001
4362001
Mood, awareness, and product evaluation
GJ Gorn, ME Goldberg, K Basu
Journal of Consumer Psychology 2 (3), 237-256, 1993
4171993
TV messages for snack and breakfast foods: do they influence children's preferences?
ME Goldberg, GJ Gorn, W Gibson
Journal of Consumer Research 5 (2), 73-81, 1978
3831978
The use of visual mental imagery in new product design
DW Dahl, A Chattopadhyay, GJ Gorn*
Journal of marketing research 36 (1), 18-28, 1999
3591999
Does your company have the right logo? How and why circular-and angular-logo shapes influence brand attribute judgments
Y Jiang, GJ Gorn, M Galli, A Chattopadhyay
Journal of Consumer Research 42 (5), 709-726, 2016
3262016
Facilitating and rewarding creativity during new product development
JE Burroughs, DW Dahl, CP Moreau, A Chattopadhyay, GJ Gorn
Journal of Marketing 75 (4), 53-67, 2011
3092011
Some unintended consequences of TV advertising to children
ME Goldberg, GJ Gorn
Journal of Consumer Research 5 (1), 22-29, 1978
2921978
The impact of comparative advertising on perception and attitude: Some positive findings
GJ Gorn, CB Weinberg
Journal of Consumer research 11 (2), 719-727, 1984
2511984
Babyfaces, trait inferences, and company evaluations in a public relations crisis
GJ Gorn, Y Jiang, GV Johar
Journal of Consumer Research 35 (1), 36-49, 2008
2382008
Children's responses to repetitive television commercials
GJ Gorn, ME Goldberg
Journal of Consumer Research 6 (4), 421-424, 1980
2281980
Job involvement and motivation: Are intrinsically motivated managers more job involved?
GJ Gorn, RN Kanungo
Organizational Behavior and Human Performance 26 (2), 265-277, 1980
1841980
The role of educational television in changing the intergroup attitudes of children
GJ Gorn, ME Goldberg, RN Kanungo
Child Development, 277-280, 1976
1671976
Children's reactions to television advertising: An experimental approach
ME Goldberg, GJ Gorn
Journal of Consumer Research 1 (2), 69-75, 1974
1661974
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