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Ritu Mehta .
Ritu Mehta .
Marketing, IIM Calcutta
Verified email at iimcal.ac.in - Homepage
Title
Cited by
Cited by
Year
Understanding perceived retail crowding: A critical review and research agenda
R Mehta
Journal of Retailing and Consumer Services 20 (6), 642-649, 2013
1652013
The impact of perceived crowding on consumers' store patronage intentions: Role of optimal stimulation level and shopping motivation
R Mehta, NK Sharma, S Swami
Journal of Marketing Management 29 (7-8), 812-835, 2013
1292013
Consumer preferences for wine attributes in an emerging market
R Mehta, N Bhanja
International journal of retail & distribution management 46 (1), 34-48, 2017
772017
A typology of Indian hypermarket shoppers based on shopping motivation
R Mehta, N K. Sharma, S Swami
International Journal of Retail & Distribution Management 42 (1), 40-55, 2013
772013
Consumer decision making styles in developed and developing markets: A cross-country comparison
R Mehta, G Dixit
Journal of Retailing and Consumer Services 33, 202-208, 2016
712016
Work‐family conflict among women executives in service sector: an empirical study
HS Sandhu, R Mehta
Journal of Advances in Management Research 3 (2), 68-80, 2006
232006
Gender-based differences in consumer decision-making styles: implications for marketers
R Mehta
Decision 47 (3), 319-329, 2020
192020
Developing a marketing framework for the bottom of the pyramid consumers
M Mathur, R Mehta, S Swami
Journal of Advances in Management Research 17 (3), 455-471, 2020
182020
Exploring the urban BoP market
MK Mathur, R Mehta, S Swami, S Bhatnagar
Bottom of the pyramid marketing: Making, shaping and developing BOP markets …, 2018
172018
Food advertising targeting children in India: analysis and implications
R Mehta, A Bharadwaj
Journal of Retailing and Consumer Services 59, 102428, 2021
152021
Career advancement challenges for women executives in the service sector
HS Sandhu, R Mehta
Journal of Advances in Management Research 4 (2), 69-78, 2007
152007
Brand development and entrepreneur’s role in small businesses
AK Tewary, R Mehta
Journal of Research in Marketing and Entrepreneurship 23 (1), 159-174, 2021
142021
Annihilating or perpetuating the gender stereotype? An analysis of Indian television advertisements
A Bharadwaj, R Mehta
Decision 44, 179-191, 2017
132017
Redesigning after-sales service: Impact on incumbent product distribution channels
R Mehta, K Balakumar
Journal of Retailing and Consumer Services 58, 102279, 2021
122021
Using psychographic dimensions to discriminate between men and women executives: an empirical analysis.
HS Sandhu, R Mehta
Journal of Services Research 8 (1), 2008
102008
MRI detected prevalence of abnormalities in patients of knee pain
R Mehta, NS Agrahari, S Agarwal, A Bhargava
Int J Res Med Sci 3 (10), 2572-5, 2015
92015
Size of wallet estimation: Application of K-nearest neighbour and quantile regression
A Jhamtani, R Mehta, S Singh
IIMB Management Review 33 (3), 184-190, 2021
72021
Embracing the organic way: is consumer preference the same for all brands?
R Mehta, S Agrawal
International Journal of Retail & Distribution Management 48 (5), 453-464, 2020
72020
Evaluation of anatomic variations in coronary artery on 64-slice computed tomography angiography (CTA)
R Mehta, S Agarwal
International Journal of Current Research and Review 5 (15), 23, 2013
72013
Personal and Organizational correlates affecting attitudes of women executives towards their job
HS Sandhu, R Mehta
Global Business Review 8 (1), 135-151, 2007
52007
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