Ritu Mehta .
Ritu Mehta .
Marketing, IIM Calcutta
Verified email at iimcal.ac.in - Homepage
Title
Cited by
Cited by
Year
Understanding perceived retail crowding: A critical review and research agenda
R Mehta
Journal of Retailing and Consumer Services 20 (6), 642-649, 2013
1232013
The impact of perceived crowding on consumers' store patronage intentions: Role of optimal stimulation level and shopping motivation
R Mehta, NK Sharma, S Swami
Journal of Marketing Management 29 (7-8), 812-835, 2013
842013
A typology of Indian hypermarket shoppers based on shopping motivation
R Mehta, NK Sharma, S Swami
International Journal of Retail & Distribution Management, 2014
522014
Consumer decision making styles in developed and developing markets: A cross-country comparison
R Mehta, G Dixit
Journal of Retailing and Consumer Services 33, 202-208, 2016
452016
Consumer preferences for wine attributes in an emerging market
R Mehta, N Bhanja
International journal of retail & distribution management, 2017
392017
Work‐family conflict among women executives in service sector: an empirical study
HS Sandhu, R Mehta
Journal of Advances in Management Research, 2006
192006
Career advancement challenges for women executives in the service sector
HS Sandhu, R Mehta
Journal of Advances in Management Research, 2007
132007
Using psychographic dimensions to discriminate between men and women executives: An empirical analysis
HS Sandhu, R Mehta
Journal of Services Research 8 (1), 139, 2008
112008
Developing a marketing framework for the bottom of the pyramid consumers
M Mathur, R Mehta, S Swami
Journal of Advances in Management Research, 2020
92020
Exploring the urban BoP market
MK Mathur, R Mehta, S Swami, S Bhatnagar
Bottom of the pyramid marketing: Making, shaping and developing BOP markets, 2018
82018
Annihilating or perpetuating the gender stereotype? An analysis of Indian television advertisements
A Bharadwaj, R Mehta
Decision 44 (3), 179-191, 2017
52017
Evaluation of anatomic variations in coronary artery on 64-slice computed tomography angiography (CTA)
R Mehta, S Agarwal
Int J Cur Res Rev (IJCRR) 5 (15), 2013
52013
The impact of perceived crowding on consumers' store buying impulsive: Role of optimal stimulation level and shopping motivation
R Mehta, NK Sharma, S Swanmi
Journal of Marketing Management, 1-24, 2013
52013
Personal and Organizational correlates affecting attitudes of women executives towards their job
HS Sandhu, R Mehta
Global Business Review 8 (1), 135-151, 2007
52007
Food advertising targeting children in India: analysis and implications
R Mehta, A Bharadwaj
Journal of Retailing and Consumer Services 59, 102428, 2021
42021
Gender-based differences in consumer decision-making styles: implications for marketers
R Mehta
Decision 47 (3), 319-329, 2020
42020
MRI detected prevalence of abnormalities in patients of knee pain.
R Mehta, NS Agrahari, S Agarwal, A Bhargava
42015
A study on plication of piles
S Agarwal, R Mehta, CP Joshi
International Surgery Journal 3 (2), 786-791, 2016
32016
Brand development and entrepreneur’s role in small businesses
AK Tewary, R Mehta
Journal of Research in Marketing and Entrepreneurship, 2021
22021
Comparison of colour Doppler ultrasound and ankle-brachial pressure index measurements in peripheral vascular disease in type 2 diabetic patients with foot infections
S Agarwal, R Mehta, CP Joshi
International Surgery Journal 3 (2), 537-542, 2016
22016
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