| Consumers’ processing of persuasive advertisements: An integrative framework of persuasion theories J Meyers-Levy, P Malaviya Journal of marketing 63 (4_suppl1), 45-60, 1999 | 746 | 1999 |
| Consumer-generated ads: Does awareness of advertising co-creation help or hurt persuasion? DV Thompson, P Malaviya Journal of Marketing 77 (3), 33-47, 2013 | 307 | 2013 |
| Information accessibility as a moderator of judgments: The role of content versus retrieval ease AM Tybout, B Sternthal, P Malaviya, GA Bakamitsos, SB Park Journal of Consumer Research 32 (1), 76-85, 2005 | 157 | 2005 |
| The effect of type of elaboration on advertisement processing and judgment P Malaviya, J Kisielius, B Sternthal Journal of marketing research 33 (4), 410-421, 1996 | 155 | 1996 |
| The moderating influence of advertising context on ad repetition effects: The role of amount and type of elaboration P Malaviya Journal of Consumer Research 34 (1), 32-40, 2007 | 107 | 2007 |
| Ad repetition in a cluttered environment: The influence of type of processing P Malaviya, J Meyers‐Levy, B Sternthal Psychology & Marketing 16 (2), 99-118, 1999 | 76 | 1999 |
| The influence of negation on product evaluations SJ Grant, P Malaviya, B Sternthal Journal of Consumer Research 31 (3), 583-591, 2004 | 65 | 2004 |
| The role of taxonomic and goal‐derived product categorization in, within, and across category judgments EM Felcher, P Malaviya, AL McGill Psychology & Marketing 18 (8), 865-887, 2001 | 64 | 2001 |
| Parity product features can enhance or dilute brand evaluation: The influence of goal orientation and presentation format P Malaviya, B Sternthal Journal of Consumer Research 36 (1), 112-121, 2009 | 58 | 2009 |
| The moderating effect of product category knowledge and attribute importance on the attraction effect P Malaviya, K Sivakumar Marketing Letters 9, 93-106, 1998 | 51 | 1998 |
| Conflict of interest disclosure as an expertise cue: Differential effects due to automatic versus deliberative processing S Sah, P Malaviya, D Thompson Organizational Behavior and Human Decision Processes 147, 127-146, 2018 | 43 | 2018 |
| Do hedonic motives moderate regulatory focus motives? Evidence from the framing of persuasive messages. P Malaviya, CM Brendl Journal of Personality and Social Psychology 106 (1), 1, 2014 | 42 | 2014 |
| The influence of choice justification and stimulus meaningfulness on the attraction effect P Malaviya, K Sivakumar Journal of Marketing Theory and Practice 10 (4), 20-29, 2002 | 39 | 2002 |
| The persuasive impact of message spacing P Malaviya, B Sternthal Journal of Consumer Psychology 6 (3), 233-255, 1997 | 26 | 1997 |
| Relating to Customers: How and when to Streghten Your Customer Relationships P Malaviya, S Spargo Insead, 2002 | 18 | 2002 |
| Bridging digital divides: Lessons learned from the IT initiatives of the Grameen Bank in Bangladesh A Singhal, JP Svenkerud, P Malaviya, ME Rogers, V Krishna Media and glocal change: Rethinking communication for development, 427-433, 2005 | 15 | 2005 |
| Telenor in Bangladesh: the prospect of doing good and doing well P Malaviya, A Singhal, PJ Svenkerud, S Srivastava Case study. INSEAD, Fontainebleau, 2004 | 14 | 2004 |
| Human participants—respondents and researchers P Malaviya, DR John, B Stemthal, J Barnes Journal of Consumer Psychology 1 (10), 115-121, 2001 | 14 | 2001 |
| Continuous and discrete variables U Böckenholt, E Bradlow, W Hutchinson, R Neelamegham, P Malaviya, ... Journal of Consumer Psychology 10 (1-2), 37-53, 2001 | 10 | 2001 |
| Understanding consumers' response to incongruent product information: New research and insights P Malaviya, J Meyers-Levy ADVANCES IN CONSUMER RESEARCH, VOL. XXV 25, 115-115, 1998 | 4 | 1998 |
