Morris B. Holbrook
Morris B. Holbrook
W. T. Dillard Professor Emeritus of Business, Columbia University
Bestätigte E-Mail-Adresse bei columbia.edu
Titel
Zitiert von
Zitiert von
Jahr
The experiential aspects of consumption: Consumer fantasies, feelings, and fun
MB Holbrook, EC Hirschman
Journal of consumer research 9 (2), 132-140, 1982
121201982
The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty
A Chaudhuri, MB Holbrook
Journal of marketing 65 (2), 81-93, 2001
91582001
Hedonic consumption: emerging concepts, methods and propositions
EC Hirschman, MB Holbrook
Journal of marketing 46 (3), 92-101, 1982
80471982
Does doing good always lead to doing better? Consumer reactions to corporate social responsibility
S Sen, CB Bhattacharya
Journal of marketing Research 38 (2), 225-243, 2001
62292001
Consumer value: a framework for analysis and research
MB Holbrook
Psychology Press, 1999
4294*1999
The nature of customer value: an axiology of services in the consumption experience
MB Holbrook
Service quality: New directions in theory and practice 21 (1), 21-71, 1994
27801994
Assessing the role of emotions as mediators of consumer responses to advertising
MB Holbrook, R Batra
Journal of consumer research 14 (3), 404-420, 1987
24021987
The varieties of consumption experience: comparing two typologies of emotion in consumer behavior
WJ Havlena, MB Holbrook
Journal of consumer research 13 (3), 394-404, 1986
13911986
On the conceptual link between mass customisation and experiential consumption: an explosion of subjectivity
M Addis, MB Holbrook
Journal of Consumer Behaviour: An International Research Review 1 (1), 50-66, 2001
12962001
Quality and value in the consumption experience: Phaedrus rides again
MB Holbrook, KP Corfman
Perceived quality 31 (2), 31-57, 1985
12781985
Consumer research
MB Holbrook
Sage, 1995
1112*1995
Consumption experience, customer value, and subjective personal introspection: An illustrative photographic essay
MB Holbrook
Journal of business research 59 (6), 714-725, 2006
10852006
Nostalgia and consumption preferences: Some emerging patterns of consumer tastes
MB Holbrook
Journal of Consumer research 20 (2), 245-256, 1993
10401993
Consumer responses to advertising: The effects of ad content, emotions, and attitude toward the ad on viewing time
TJ Olney, MB Holbrook, R Batra
Journal of consumer research 17 (4), 440-453, 1991
8721991
Play as a consumption experience: The roles of emotions, performance, and personality in the enjoyment of games
MB Holbrook, RW Chestnut, TA Oliva, EA Greenleaf
Journal of consumer research 11 (2), 728-739, 1984
8501984
Some exploratory findings on the development of musical tastes
MB Holbrook, RM Schindler
Journal of consumer research 16 (1), 119-124, 1989
8031989
Beyond attitude structure: Toward the informational determinants of attitude
MB Holbrook
Journal of marketing research 15 (4), 545-556, 1978
7711978
The millennial consumer in the texts of our times: Experience and entertainment
MB Holbrook
Journal of Macromarketing 20 (2), 178-192, 2000
7522000
Product-class effects on brand commitment and brand outcomes: The role of brand trust and brand affect
A Chaudhuri, MB Holbrook
Journal of Brand Management 10 (1), 33-58, 2002
6302002
Echoes of the dear departed past: Some work in progress on nostalgia
MB Holbrook, RM Schindler
ACR North American Advances, 1991
6231991
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