Shuba Srinivasan
Shuba Srinivasan
Bestätigte E-Mail-Adresse bei bu.edu
Titel
Zitiert von
Zitiert von
Jahr
Marketing and firm value: Metrics, methods, findings, and future directions
S Srinivasan, DM Hanssens
LONG-TERM IMPACT OF MARKETING: A Compendium, 461-519, 2018
1074*2018
New products, sales promotions, and firm value: The case of the automobile industry
K Pauwels, J Silva-Risso, S Srinivasan, DM Hanssens
LONG-TERM IMPACT OF MARKETING: A Compendium, 287-324, 2018
7572018
Product innovations, advertising, and stock returns
S Srinivasan, K Pauwels, J Silva-Risso, DM Hanssens
Journal of Marketing 73 (1), 24-43, 2009
4812009
Advertising, research and development, and systematic risk of the firm
L McAlister, R Srinivasan, MC Kim
Journal of Marketing 71 (1), 35-48, 2007
4722007
Who benefits from store brand entry?
K Pauwels, S Srinivasan
Marketing Science 23 (3), 364-390, 2004
4702004
Who benefits from store brand entry?
K Pauwels, S Srinivasan
Marketing Science 23 (3), 364-390, 2004
4702004
Product innovations, advertising, and stock returns
S Srinivasan, K Pauwels, J Silva-Risso, DM Hanssens
Journal of Marketing 73 (1), 24-43, 2009
4692009
Do promotions benefit manufacturers, retailers, or both?
S Srinivasan, K Pauwels, DM Hanssens, MG Dekimpe
Management Science 50 (5), 617-629, 2004
3652004
Do promotions benefit manufacturers, retailers, or both?
S Srinivasan, K Pauwels, DM Hanssens, MG Dekimpe
Management Science 50 (5), 617-629, 2004
3652004
Mind-set metrics in market response models: An integrative approach
S Srinivasan, M Vanhuele, K Pauwels
Journal of Marketing Research 47 (4), 672-684, 2010
2702010
Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity
S Srinivasan, OJ Rutz, K Pauwels
Journal of the Academy of Marketing Science 44 (4), 440-453, 2016
2072016
Why do firms invest in consumer advertising with limited sales response? A shareholder perspective
EC Osinga, PSH Leeflang, S Srinivasan, JE Wieringa
Journal of Marketing 75 (1), 109-124, 2011
1502011
Retail-price drivers and retailer profits
VR Nijs, S Srinivasan, K Pauwels
Marketing Science 26 (4), 473-487, 2007
1392007
Market share response and competitive interaction: The impact of temporary, evolving and structural changes in prices
S Srinivasan, PTLP Leszczyc, FM Bass
International journal of research in marketing 17 (4), 281-305, 2000
1342000
Market share response and competitive interaction: The impact of temporary, evolving and structural changes in prices
S Srinivasan, PTLP Leszczyc, FM Bass
International journal of research in marketing 17 (4), 281-305, 2000
1342000
When do price thresholds matter in retail categories?
K Pauwels, S Srinivasan, PH Franses
Marketing Science 26 (1), 83-100, 2007
1262007
The impact of online product reviews on product returns
N Sahoo, C Dellarocas, S Srinivasan
Information Systems Research 29 (3), 723-738, 2018
1162018
An analysis of B2B ingredient co-branding relationships
S Erevelles, TH Stevenson, S Srinivasan, N Fukawa
Industrial Marketing Management 37 (8), 940-952, 2008
1132008
Consumer attitude metrics for guiding marketing mix decisions
DM Hanssens, KH Pauwels, S Srinivasan, M Vanhuele, G Yildirim
LONG-TERM IMPACT OF MARKETING: A Compendium, 557-600, 2018
1032018
Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns
L Hsu, S Fournier, S Srinivasan
Journal of the Academy of Marketing Science 44 (2), 261-280, 2016
952016
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