Inge Geyskens
Inge Geyskens
Bestätigte E-Mail-Adresse bei uvt.nl
Titel
Zitiert von
Zitiert von
Jahr
The effects of trust and interdependence on relationship commitment: A trans-Atlantic study
I Geyskens, JBEM Steenkamp, LK Scheer, N Kumar
International Journal of research in marketing 13 (4), 303-317, 1996
20391996
A meta-analysis of satisfaction in marketing channel relationships
I Geyskens, JBEM Steenkamp, N Kumar
Journal of marketing Research 36 (2), 223-238, 1999
18011999
Generalizations about trust in marketing channel relationships using meta-analysis
I Geyskens, JBEM Steenkamp, N Kumar
International Journal of Research in marketing 15 (3), 223-248, 1998
13451998
Make, buy, or ally: A transaction cost theory meta-analysis
I Geyskens, JBEM Steenkamp, N Kumar
Academy of management journal 49 (3), 519-543, 2006
11542006
The market valuation of internet channel additions
I Geyskens, K Gielens, MG Dekimpe
Journal of marketing 66 (2), 102-119, 2002
8122002
The formation of buyer–supplier relationships: detailed contract drafting and close partner selection
S Wuyts, I Geyskens
Journal of Marketing 69 (4), 103-117, 2005
7542005
Economic and social satisfaction: measurement and relevance to marketing channel relationships
I Geyskens, JBEM Steenkamp
Journal of retailing 76 (1), 11-32, 2000
6202000
What drives the perceived value of web sites? A cross-national investigation
J Steenkamp, I Geyskens
Journal of Marketing 70 (3), 136-150, 2006
566*2006
How cannibalistic is the Internet channel? A study of the newspaper industry in the United Kingdom and the Netherlands
B Deleersnyder, I Geyskens, K Gielens, MG Dekimpe
International Journal of Research in Marketing 19 (4), 337-348, 2002
4332002
What makes consumers willing to pay a price premium for national brands over private labels?
JBEM Steenkamp, HJ Van Heerde, I Geyskens
Journal of marketing research 47 (6), 1011-1024, 2010
4182010
A review and evaluation of meta-analysis practices in management research
I Geyskens, R Krishnan, JBEM Steenkamp, PV Cunha
Journal of Management 35 (2), 393-419, 2009
3702009
Proliferating private-label portfolios: How introducing economy and premium private labels influences brand choice
I Geyskens, K Gielens, E Gijsbrechts
Journal of Marketing Research 47 (5), 791-807, 2010
3572010
The effectiveness of contractual and trust‐based governance in strategic alliances under behavioral and environmental uncertainty
R Krishnan, I Geyskens, JBEM Steenkamp
Strategic Management Journal 37 (12), 2521-2542, 2016
3222016
An investigation into the joint effects of trust and dependence on relationship commitment.
I Geyskens, JBEM Steenkamp
Marketing today and for the 21st century. Proc. 24th Conf. of the European …, 1995
2231995
Taking private labels upmarket: Empirical generalizations on category drivers of premium private label introductions
A Ter Braak, I Geyskens, MG Dekimpe
Journal of Retailing 90 (2), 125-140, 2014
1192014
Manufacturer and retailer strategies to impact store brand share: Global integration, local adaptation, and worldwide learning
JBEM Steenkamp, I Geyskens
Marketing Science 33 (1), 6-26, 2014
1132014
Transaction cost economics and the roles of national culture: a test of hypotheses based on Inglehart and Hofstede
JBEM Steenkamp, I Geyskens
Journal of the Academy of Marketing Science 40 (2), 252-270, 2012
1022012
Retailer private-label margins: The role of supplier and quality-tier differentiation
A Ter Braak, MG Dekimpe, I Geyskens
Journal of Marketing 77 (4), 86-103, 2013
922013
The market valuation of outsourcing new product development
N Raassens, S Wuyts, I Geyskens
Journal of Marketing Research 49 (5), 682-695, 2012
872012
Let your banner wave? Antecedents and performance implications of retailers’ private-label branding strategies
KO Keller, MG Dekimpe, I Geyskens
Journal of Marketing 80 (4), 1-19, 2016
612016
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