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George Tsourvakas
George Tsourvakas
Bestätigte E-Mail-Adresse bei ba.uoa.gr
Titel
Zitiert von
Zitiert von
Jahr
Public television programming strategy before and after competition: The Greek case
G Tsourvakas
Journal of Media Economics 17 (3), 193-205, 2004
372004
Ecolabels and the attitude–behavior relationship towards green product purchase: A multiple mediation model
K Riskos, P Dekoulou, N Mylonas, G Tsourvakas
Sustainability 13 (12), 6867, 2021
242021
Leadership styles in the top Greek media companies: Leading people with a mixed style
G Tsourvakas, Y Zotos, P Dekoulou
The International Journal on Media Management 9 (2), 77-86, 2007
182007
The influence of entertainment, utility and pass time on consumer brand engagement for news media brands: A mediation model
K Riskos, L Hatzithomas, P Dekoulou, G Tsourvakas
Journal of Media Business Studies 19 (1), 1-28, 2022
172022
Do social media affect museums’ brand equity? An exploratory qualitative study
ZC Belenioti, G Tsourvakas, CA Vassiliadis
Strategic Innovative Marketing and Tourism: 7th ICSIMAT, Athenian Riviera …, 2019
162019
Intensive competition and company failures in subscription television: Some European experiences
N Leandros, G Tsourvakas
International Journal on Media Management 7 (1-2), 24-38, 2005
152005
Museums brand equity and social media: looking into current research insights and future research propositions
ZC Belenioti, G Tsourvakas, CA Vassiliadis
Strategic Innovative Marketing and Tourism: 7th ICSIMAT, Athenian Riviera …, 2019
142019
The impact of atmospherics on WOM about short life-cycle products: the case of motion pictures
L Hatzithomas, P Gkorezis, AY Zotou, G Tsourvakas
Journal of Product & Brand Management 27 (5), 471-483, 2018
142018
Multi-visual qualitative method: Observing social groups in mass media
G Tsourvakas
The Qualitative Report 3 (3), 1-18, 1997
141997
Emergent success factors for entrepreneurial E-media companies
G Tsourvakas, K Riskos
Journal of Entrepreneurship and Innovation in Emerging Economies 4 (2), 101-120, 2018
112018
Corporate social responsibility and media management: A necessary symbiosis
G Tsourvakas
Managing Media Firms and Industries: What's So Special About Media …, 2016
112016
What features of green products packaging are more eye catching? An eye-tracking exploratory study about organic agricultural products
C Georgakarakou, K Riskos, G Tsourvakas, I Yfantidou
International Journal of Technology Marketing 14 (2), 93-124, 2020
102020
The contribution of marketing innovations on art organization performance: cases from the biggest art organizations in Greece
G Tsourvakas, P Monastiridis, I Goulaptsi, P Dekoulou
International Journal of Nonprofit and Voluntary Sector Marketing 21 (3 …, 2016
102016
User interactivity in online newspapers: Exploring the relationship between content features and user response
K Riskos, P Dekoulou, G Tsourvakas
Newspaper Research Journal 40 (2), 155-176, 2019
62019
Advertising message strategy analysis for award-winning digital ads
I Yfantidou, K Riskos, G Tsourvakas
International Journal of Technology Marketing 12 (4), 340-355, 2017
62017
Adoption of information technology by Greek journalists: A case study
A Veglis, G Tsourvakas, A Pomportsis, E Avraam
First Monday, 2005
62005
Techniques to enhance the transmission of quality programs by private television channels in Europe
G Tsourvakas
Eur. JL & Econ. 16, 233, 2003
62003
What Matters most for museums? Individual and social influences on employees’ innovative behaviour
I Goulaptsi, M Manolika, G Tsourvakas
Museum Management and Curatorship 35 (2), 182-195, 2020
52020
The motivation of journalists within local newspapers
G Tsourvakas, A Veglis, Y Zotos
Walter de Gruyter 29 (4), 515-523, 2004
52004
Contemporary Environmental CSR Strategies in the Banking Sector: The Case of Piraeus Bank
K Riskos, P Dekoulou, G Tsourvakas
Research Anthology on Business Continuity and Navigating Times of Crisis …, 2022
42022
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