A Typology of Consumer Brand Defenders: When Egoists, Justice Fighters and Brand Fans Defend your Brand CL Ammann, A Giuffredi-Kähr, B Nyffenegger, H Krohmer, WD Hoyer | 1 | 2020 |
Investigating the True Effect of Corporate Reputation on Firm Performance Disentangling the Measurement Jungle JT Matzinger, CL Ammann, H Krohmer, A Hediger, SN Näpfli | | 2023 |
A Typology of Consumer Brand Defenders CL Ammann, A Giuffredi-Kähr, B Nyffenegger, H Krohmer, WD Hoyer | | 2020 |
Brand Defense durch die Community–Wenn Konsumenten und Konsumentinnen Marken verteidigen CL Ammann, A Giuffredi-Kähr, B Nyffenegger, H Krohmer, WD Hoyer | | 2019 |
What Drives Consumers to Defend Your Brand Against Criticism? Egoistic versus Altruistic Motives CL Ammann, A Giuffredi-Kähr, B Nyffenegger, H Krohmer, WD Hoyer | | 2019 |
Consumer Brand Defense-Management CL Ammann Universität Bern, 0 | | |