Jan-Benedict E.M. Steenkamp
Jan-Benedict E.M. Steenkamp
Massey Distinguished Professor of Marketing, University of North Carolina at
Bestätigte E-Mail-Adresse bei unc.edu - Startseite
Titel
Zitiert von
Zitiert von
Jahr
Assessing measurement invariance in cross-national consumer research
JBEM Steenkamp, H Baumgartner
Journal of consumer research 25 (1), 78-90, 1998
51941998
The use of LISREL in validating marketing constructs
JBEM Steenkamp, HCM Van Trijp
International Journal of Research in Marketing 8 (4), 283-299, 1991
25871991
The effects of perceived interdependence on dealer attitudes
N Kumar, LK Scheer, JBEM Steenkamp
Journal of marketing research 32 (3), 348-356, 1995
25591995
A review and meta-analysis of country-of-origin research
PWJ Verlegh, JBEM Steenkamp
Journal of economic psychology 20 (5), 521-546, 1999
21921999
The effects of supplier fairness on vulnerable resellers
N Kumar, LK Scheer, JBEM Steenkamp
Journal of marketing research 32 (1), 54-65, 1995
21601995
The effects of trust and interdependence on relationship commitment: A trans-Atlantic study
I Geyskens, JBEM Steenkamp, LK Scheer, N Kumar
International Journal of Research in Marketing 13 (4), 303, 1996
20391996
A meta-analysis of satisfaction in marketing channel relationships
I Geyskens, JBEM Steenkamp, N Kumar
Journal of Marketing Research 36 (2), 223-238, 1999
18021999
A cross-national investigation into the individual and national cultural antecedents of consumer innovativeness
JBEM Steenkamp, F Ter Hofstede, M Wedel
Journal of marketing 63 (2), 55-69, 1999
17571999
Effects of brand local and non-local origin on consumer attitudes in developing countries
R Batra, V Ramaswamy, DL Alden, JBE Steenkamp, S Ramachander
Journal of consumer psychology 9 (April), 83-95, 2000
16472000
Brand positioning through advertising in Asia, North America, and Europe: The role of global consumer culture
DL Alden, JBEM Steenkamp, R Batra
Journal of marketing 63 (1), 75-87, 1999
15371999
How perceived brand globalness creates brand value
JBEM Steenkamp, R Batra, DL Alden
Journal of International Business Studies 34 (1), 53-65, 2003
14112003
Generalizations about trust in marketing channel relationships using meta-analysis
I Geyskens, JBEM Steenkamp, N Kumar
International Journal of Research in Marketing 15 (3), 223-248, 1998
13491998
Response styles in marketing research: A cross-national investigation
H Baumgartner, JBEM Steenkamp
Journal of marketing research 38 (2), 143-156, 2001
13242001
Emotions in consumer behavior: a hierarchical approach
FJM Laros, JBEM Steenkamp
Journal of Business Research 58 (10), 1437-1445, 2005
11922005
Make, buy, or ally: A transaction cost theory meta-analysis
I Geyskens, JBEM Steenkamp, N Kumar
Academy of management journal 49 (3), 519-543, 2006
11562006
Private label strategy: How to meet the store brand challenge
N Kumar, J Steenkamp
Boston: Harvard Business School Press, 2007
1053*2007
The role of national culture in international marketing research
JBEM Steenkamp
International marketing review, 2001
9922001
Conceptual model of the quality perception process
JBEM Steenkamp
Journal of Business Research 21 (4), 309-333, 1990
9891990
Marketing renaissance: How research in emerging markets advances marketing science and practice
SM Burgess, JBEM Steenkamp
International Journal of Research in Marketing 23 (4), 337-356, 2006
9612006
The role of optimum stimulation level in exploratory consumer behavior
JBEM Steenkamp, H Baumgartner
Journal of consumer research 19 (3), 434-448, 1992
9491992
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