| Theory testing using case studies in business-to-business research WJ Johnston, MP Leach, AH Liu Industrial marketing management 28 (3), 201-213, 1999 | 717 | 1999 |
| Developing loyal customers with a value-adding sales force: Examining customer satisfaction and the perceived credibility of consultative salespeople AH Liu, MP Leach Journal of Personal Selling & Sales Management 21 (2), 147-156, 2001 | 447 | 2001 |
| Examining customer value perceptions of organizational buyers when sourcing from multiple vendors AH Liu, MP Leach, KL Bernhardt Journal of business research 58 (5), 559-568, 2005 | 291 | 2005 |
| Investigating interrelationships among sales training evaluation methods MP Leach, AH Liu Journal of Personal Selling & Sales Management 23 (4), 327-339, 2003 | 138 | 2003 |
| A three-stage model for assessing and improving sales force training and development AM Attia, ED Honeycutt Jr, MP Leach Journal of Personal Selling & Sales Management 25 (3), 253-268, 2005 | 115 | 2005 |
| The role of self-regulation training in developing the motivation management capabilities of salespeople MP Leach, AH Liu, WJ Johnston Journal of Personal Selling & Sales Management 25 (3), 269-281, 2005 | 102 | 2005 |
| Perception of easy–difficult: attitude or self‐efficacy? M Leach, M Hennessy, M Fishbein Journal of Applied Social Psychology 31 (1), 1-20, 2001 | 83 | 2001 |
| The use of culturally relevant stimuli in international advertising MP Leach, AH Liu Psychology & Marketing 15 (6), 523-546, 1998 | 79 | 1998 |
| An examination of salesperson bricolage during a critical sales disruption: Selling during the Covid-19 pandemic RT Epler, MP Leach Industrial Marketing Management 95, 114-127, 2021 | 78 | 2021 |
| A sales process framework to regain B2B customers A Liu, M Leach, R Chugh Journal of Business & Industrial Marketing 30 (8), 906-914, 2015 | 53 | 2015 |
| Using case studies for theory testing in business-to-business research: the development of a more rigorous case study methodology WJ Johnston, MP Leach, AH Liu Getting better at sensemaking, 215-241, 2001 | 35 | 2001 |
| The impact of attitudes, word-of-mouth, and value congruence on conference participation: A comparison of attending and non-attending organizational members MP Leach, AH Liu, RD Winsor Journal of Hospitality & Leisure Marketing 16 (3), 246-269, 2008 | 27 | 2008 |
| It ain't over'til it's over: Evaluating reacquisition opportunities in business-to-business markets MP Leach, AH Liu Industrial Marketing Management 43 (4), 573-581, 2014 | 26 | 2014 |
| Considering technological impacts when selecting food suppliers: Comparing retailers' buying behavior in the United States and Europe AH Liu, M Bui, M Leach Journal of Business-to-Business Marketing 20 (2), 81-98, 2013 | 18 | 2013 |
| Der Beitrag des Internet zum Relationship-Marketing: eine theoretische und empirische Analyse HH Bauer, M Leach, M Grether Reihe: Wissenschaftliche Arbeitspapiere/Institut für Marktorientierte …, 1999 | 18 | 1999 |
| The effects of self-regulatory training on salesperson job satisfaction and performance: Examining the role of self-regulation skills and self-efficacy MP Leach Georgia State University, 1998 | 15 | 1998 |
| Examining exchange relationships among high‐tech firms in the evolving global economy M Leach Journal of Business & Industrial Marketing 24 (2), 78-85, 2009 | 13 | 2009 |
| Corporate and brand web sites as customer relationship management tools: An overview of alternative approaches RD Winsor, B Leisen, M Leach, A Liu Journal of Relationship Marketing 3 (1), 79-109, 2004 | 13 | 2004 |
| HIV risk and sources of information among urban street youth MP Leach, RJ Wolitski, GM Goldbaum, M Fishbein Psychology, Health & Medicine 2 (2), 119-134, 1997 | 13 | 1997 |
| Considering culture to win back lost customers: Comparing Chinese and American consumers AH Liu, S Wang, M Leach Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2012 | 11 | 2012 |
