Product concept demonstrations in trade shows and firm value T Kim, T Mazumdar Journal of Marketing 80 (4), 90-108, 2016 | 36 | 2016 |
CSR and brand resonance: The mediating role of brand love and involvement KM Kim, B Nobi, T Kim Sustainability 12 (10), 4159, 2020 | 29 | 2020 |
The Impact of Consumers’ Attitudes toward a Theme Park: A Focus on Disneyland in the Los Angeles Metropolitan Area IJ Young Han Bae, Sangkil Moon, Jong Woo Jun , Taewan Kim Sustainability 10 (10), 3409, 2018 | 13 | 2018 |
Guest editorial: Digital transformation and consumer experience DM Koo, J Kim, T Kim Internet Research 32 (3), 967-970, 2022 | 7 | 2022 |
Sustainable decision making for store brand product JH Choi, T Kim, SU Jung Sustainability 10 (11), 3944, 2018 | 6 | 2018 |
Influence of Star Power on Movie Revenue T Kim, SU Jung, SD Hyun Global Journal of Emerging Trends in e-Business, Marketing and Consumer …, 2016 | 3 | 2016 |
Menus of multi-part tariffs under asymmetric information JHR Choi, T Kim Applied Economics Letters, 2022 | 1 | 2022 |
The Effects of Incentive Package Travel with Sales Agents on Add-on Buying: Evidence from China’s Life Insurance Industry X Lian, T Kim Journal of Channel and Retailing 26 (4), 1-22, 2021 | 1 | 2021 |
신제품 출시와 기업 가치: 칩셋 산업을 중심으로 정진우, 김태완 마케팅연구 36 (3), 25-47, 2021 | 1 | 2021 |
The Impact of Product Concept Demonstrations on Product Line Design T Kim, JHR Choi 한국유통학회 학술대회 발표논문집, 114-116, 2018 | 1 | 2018 |
Effects of Environmental Uncertainty on Interfirm Governance Mechanisms: The Moderating Role of Structural Holes M KIM, T KIM Journal of Industrial Disribution & Business 13 (9), 11, 2022 | | 2022 |
New Product Launch and Firm Value: Focusing on the Chipset Industry JW Jung, T Kim Korean Journal of Marketing 36 (3), 25-47, 2021 | | 2021 |