| An examination of the formation of consumer CSR association: When corporate social responsible initiatives are effective H Gu, P Morrison ACR Asia-Pacific Advances, 2009 | 19 | 2009 |
| Signaling effects and the role of culture: movies in international auxiliary channels A Sinha, H Gu, N Kim, R Emile European Journal of Marketing 53 (10), 2146-2172, 2019 | 9 | 2019 |
| 道德的理性或直觉: 消费者对于企业社会责任行为的反应过程研究 顾浩东， 宋亦平 营销科学学报, 17-35, 2009 | 8 | 2009 |
| Energy labels: formats and impact on consumption behaviour H Gu, P Morrison, C Yu Australian & New Zealand Marketing Academy (ANZMAC) Conference, 2009 | 2 | 2009 |
| Flexibility mechanisms in a dynamic distribution network C Qian, K Yu, H Gu Journal of Business & Industrial Marketing 36 (11), 2001-2012, 2021 | 1 | 2021 |
| How is table tennis used to boost the development of Shanghai? Interviewing the executive director of Shanghai Table Tennis Association Y Zhang, HD Gu International Journal of Sports Marketing and Sponsorship 22 (1), 179-195, 2021 | 1 | 2021 |
| 情绪与归因: 企业丑闻和消费者反应模型 顾浩东， 袁帅， 楼天阳 消费经济 35 (2), 71-79, 2019 | 1 | 2019 |
| SIGNALING EFFECT AND THE INFLUENCE OF GENRES: MOVIE CONSUMPTION ON CHINESE ONLINE VIDEO PLATFORMS Z Li, H Gu, N Chen Global Marketing Conference, 220-225, 2020 | | 2020 |
| OUTSOURCING BANKING SERVICES: IMPACTS ON CONSUMERBASED BRAND EQUITY AND LOYALTY IN ASIA H Gu, A Sinha Global Marketing Conference, 1207-1209, 2018 | | 2018 |
| Impact of emotions on consumers reactions to corporate negative publicity: an examination of brand equity H Gu UNSW Sydney, 2012 | | 2012 |
| An examination of the formation of consumer CSR association: the effectiveness of CSR initiatives H Gu UNSW Sydney, 2008 | | 2008 |
| Impact of Emotions on Consumers’ Reactions to Corporate Negative Publicity: An Examination of Brand Equity PD Morrison | | |
| An Examination of the Formation of Consumer CSR Association: The Effectiveness of CSR Initiatives GU Haodong | | |
Namwoon KimKhalifa UniversityVerified email at ku.ac.ae
