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Kathleen J. Kennedy
Kathleen J. Kennedy
Associate Professor of Practice, University of Arizona
Bestätigte E-Mail-Adresse bei arizona.edu - Startseite
Titel
Zitiert von
Zitiert von
Jahr
Research in reverse: Ad testing using an inductive consumer neuroscience approach
T Daugherty, E Hoffman, K Kennedy
Journal of Business Research 69 (8), 3168-3176, 2016
792016
Measuring consumer neural activation to differentiate cognitive processing of advertising: Revisiting Krugman
T Daugherty, E Hoffman, K Kennedy, M Nolan
European Journal of Marketing 52 (1/2), 182-198, 2018
612018
Utilizing Consumer Neuroscience to Diagnose Advertising Effectiveness
T Daugherty, E Hoffman, K Kennedy, M Nolan, F de Gregorio
American Academy of Advertising. Conference. Proceedings (Online), 64, 2015
12015
Consumer Neuroscience: Testing Effectual Advertising Using Dense-Array Electroencephalography
T Daugherty, E Hoffman, K Kennedy, M Nolan
ACR North American Advances, 2014
2014
Description of Course
KJ Kennedy
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