Erin Anderson
Erin Anderson
Professor of Marketing
Bestätigte E-Mail-Adresse bei INSEAD.edu
Titel
Zitiert von
Zitiert von
Jahr
The use of pledges to build and sustain commitment in distribution channels
E Anderson, B Weitz
Journal of marketing research, 18-34, 1992
56561992
Determinants of continuity in conventional industrial channel dyads
E Anderson, B Weitz
Marketing science 8 (4), 310-323, 1989
40801989
Modes of foreign entry: A transaction cost analysis and propositions
E Anderson, H Gatignon
The internationalization of the firm, 185-207, 1999
3981*1999
Modes of foreign entry: A transaction cost analysis and propositions
E Anderson, H Gatignon
Journal of international business studies 17 (3), 1-26, 1986
39811986
Multinational Corporation's Degree of Control over Foreign Subsidiaries: An Empirical Test of a Transaction Cost Explanation, The
H Gatignon, E Anderson
JL Econ. & Org. 4, 305, 1988
20421988
Marketing channels
AT Coughlan, E Anderson, LW Stern, AI Ansary
Pearson/Prentice Hall, 2006
13332006
Marketing channels. 6th
AT Coughlan, E Anderson, LW Stern, AI El-Ansary
Upper Saddle River (NJ): Prentice Hall, 2001
1327*2001
Adel l, El-Ansary,“Marketing Channels,”
AT Coughlan, LW Sterm, E Anderson
Prentice Hall, 2003
1319*2003
International market entry and expansion via independent or integrated channels of distribution
E Anderson, AT Coughlan
The Journal of Marketing, 71-82, 1987
13081987
Perspectives on behavior-based versus outcome-based salesforce control systems
E Anderson, RL Oliver
The Journal of Marketing, 76-88, 1987
10421987
Integration of the sales force: an empirical examination
E Anderson, DC Schmittlein
The Rand Journal of Economics, 385-395, 1984
10321984
An empirical test of the consequences of behavior-and outcome-based sales control systems
RL Oliver, E Anderson
The Journal of Marketing, 53-67, 1994
10041994
Two firms, one frontier: On assessing joint venture performance
E Anderson
Sloan management review 31 (2), 19-30, 1990
8911990
Safeguarding interorganizational performance and continuity under ex post opportunism
SD Jap, E Anderson
Management Science 49 (12), 1684-1701, 2003
8382003
Resource allocation behavior in conventional channels
E Anderson, LM Lodish, BA Weitz
Journal of marketing Research, 85-97, 1987
7201987
The dark side of close relationships
E Anderson, S Jap
Sloan Management, 2012
698*2012
Reputation management as a motivation for sales structure decisions
AM Weiss, E Anderson, DJ MacInnis
The Journal of Marketing, 74-89, 1999
5551999
Make-or-buy decisions: vertical integration and marketing productivity
E Anderson, BA Weitz
Sloan Management Review 27 (3), 3-20, 1986
5471986
Buyer-supplier relations in industrial markets: when do buyers risk making idiosyncratic investments?
M Bensaou, E Anderson
Organization Science 10 (4), 460-481, 1999
5071999
Canais de marketing e distribuição
AT Coughlan, E Anderson, LW Stern, AI El-Ansary
Bookman, 2002
4812002
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