| The role of opinion leaders in influencing consumer behaviors with a focus on market mavens: a meta-analysis YS Kwon, HR Song Athens Journal of Mass Media and Communications 3, 43-54, 2015 | 26 | 2015 |
| An exploration of the limitations of transmedia storytelling: Focusing on the entertainment and education sectors YS Kwon, DH Byun Journal of Media and Communication Studies 10 (4), 25-33, 2018 | 9 | 2018 |
| A systematization of the Concept of Transmedia: Update, Reinterpretation and Redefinition of the Concept H Byun, YS Kwon International Journal of Journalism & Mass Communication 120, 2016 | 9 | 2016 |
| The effect of lyrical and non-lyrical background music on different types of language processing-An ERP study EK Lee, SE Lee, YS Kwon Korean Journal of Cognitive Science 31 (4), 155-178, 2020 | 8 | 2020 |
| Cognitive processing of sound effects in television sports broadcasting YS Kwon, SE Lee Journal of Radio & Audio Media 27 (1), 93-118, 2020 | 6 | 2020 |
| An exploration of the concept of Transmedia Storytelling in the United States and South Korea: A systematic analysis YS Kwon The International Journal of Multimedia & Its Applications (IJMA) Vol 8, 2016 | 4 | 2016 |
| The impact of background music on film audience’s attentional processes: Electroencephalography alpha-rhythm and event-related potential analyses YS Kwon, J Lee, S Lee Frontiers in Psychology 13, 933497, 2022 | 3 | 2022 |
| 배경음악의 템포가 수용자의 공감과 몰입도에 미치는 영향 : 뮤리듬 웨이브렛 변환 뇌파 분석 연구 YS Kwon, JH Lee, SE Lee 디지털영상학술지 Preview 18 (2), 7-30, 2021 | 1* | 2021 |
| Digital Medicine Taken by Eye and Ear: rehabilitation treatment for chronic brain disease using VR/AR technology JH Lee, YS Kwon Trans- 12, 21-49, 2022 | | 2022 |
| Online User Comments as an Agenda-Setter? An Experimental Test of the Impact of Uncivil Comments on Issue Salience SS Lee, YS Kwon 지역과 커뮤니케이션 23 (4), 158-183, 2019 | | 2019 |
| 디지털 영상의 인지처리 과정: 스포츠 중계 영상의 시청각 요소를 중심으로 권영성， 하승태 디지털영상학술지 16 (1), 7-25, 2019 | | 2019 |
| "Transmedia Storytelling" in a Digital Media Era DH Byun, YS Kwon KS Omniscriptum Publishing, 112, 2018 | | 2018 |
