| Measuring the involvement construct JL Zaichkowsky Journal of consumer research 12 (3), 341-352, 1985 | 8526 | 1985 |
| Consumer behaviour: A European perspective MR Solomon Pearson education, 2010 | 4786 | 2010 |
| The personal involvement inventory: Reduction, revision, and application to advertising JL Zaichkowsky Journal of advertising 23 (4), 59-70, 1994 | 2259 | 1994 |
| Conceptualizing involvement JL Zaichkowsky Journal of advertising 15 (2), 4-34, 1986 | 1253 | 1986 |
| Do counterfeits devalue the ownership of luxury brands? A Nia, JL Zaichkowsky Journal of product & brand management, 2000 | 961 | 2000 |
| Consumer behavior: Buying, having, and being MR Solomon, K White, DW Dahl, JL Zaichkowsky, R Polegato Pearson, 2017 | 471 | 2017 |
| Aesthetic package design: A behavioral, neural, and psychological investigation M Reimann, J Zaichkowsky, C Neuhaus, T Bender, B Weber Journal of consumer psychology 20 (4), 431-441, 2010 | 439 | 2010 |
| Brand imitation: do the Chinese have different views? KKY Lai, JL Zaichkowsky Asia pacific journal of management 16 (2), 179-192, 1999 | 300 | 1999 |
| The emotional affect of product involvement JL Zaichkowsky ACR North American Advances, 1987 | 250 | 1987 |
| Brand imitation and its effects on innovation, competition, and brand equity R Wilke, JL Zaichkowsky Business Horizons 42 (6), 9-9, 1999 | 219 | 1999 |
| How we relate to brands: Psychological and neurophysiological insights into consumer–brand relationships M Reimann, R Castaņo, J Zaichkowsky, A Bechara Journal of Consumer Psychology 22 (1), 128-142, 2012 | 218 | 2012 |
| Familiarity: product use, involvement or expertise? JL Zaichkowsky ACR North American Advances, 1985 | 197 | 1985 |
| Consumer behavior: Buying, having, and being (Vol. 10) MR Solomon, DW Dahl, K White, JL Zaichkowsky, R Polegato Engelwood Cliffs: Prentice Hall, 2014 | 166 | 2014 |
| Functional magnetic resonance imaging in consumer research: A review and application M Reimann, O Schilke, B Weber, C Neuhaus, J Zaichkowsky Psychology & Marketing 28 (6), 608-637, 2011 | 159 | 2011 |
| Attitudes and trading behavior of stock market investors: A segmentation approach R Wood, JL Zaichkowsky The Journal of Behavioral Finance 5 (3), 170-179, 2004 | 147 | 2004 |
| Involvement and the price cue JL Zaichkowsky ACR North American Advances, 1988 | 137 | 1988 |
| A global look at consumer involvement and use of products JL Zaichkowsky, JH Sood International Marketing Review, 1989 | 131 | 1989 |
| Strategies for distinctive brands JL Zaichkowsky Journal of Brand Management 17 (8), 548-560, 2010 | 111 | 2010 |
| The psychology behind trademark infringement and counterfeiting JL Zaichkowsky Psychology Press, 2020 | 102 | 2020 |
| Cultural approaches to negotiations: understanding the Japanese BM Hawrysh, JL Zaichkowsky International Marketing Review, 1990 | 101 | 1990 |
