Judith Lynne Zaichkowsky
Judith Lynne Zaichkowsky
Verified email at sfu.ca - Homepage
Title
Cited by
Cited by
Year
Measuring the involvement construct
JL Zaichkowsky
Journal of consumer research 12 (3), 341-352, 1985
85261985
Consumer behaviour: A European perspective
MR Solomon
Pearson education, 2010
47862010
The personal involvement inventory: Reduction, revision, and application to advertising
JL Zaichkowsky
Journal of advertising 23 (4), 59-70, 1994
22591994
Conceptualizing involvement
JL Zaichkowsky
Journal of advertising 15 (2), 4-34, 1986
12531986
Do counterfeits devalue the ownership of luxury brands?
A Nia, JL Zaichkowsky
Journal of product & brand management, 2000
9612000
Consumer behavior: Buying, having, and being
MR Solomon, K White, DW Dahl, JL Zaichkowsky, R Polegato
Pearson, 2017
4712017
Aesthetic package design: A behavioral, neural, and psychological investigation
M Reimann, J Zaichkowsky, C Neuhaus, T Bender, B Weber
Journal of consumer psychology 20 (4), 431-441, 2010
4392010
Brand imitation: do the Chinese have different views?
KKY Lai, JL Zaichkowsky
Asia pacific journal of management 16 (2), 179-192, 1999
3001999
The emotional affect of product involvement
JL Zaichkowsky
ACR North American Advances, 1987
2501987
Brand imitation and its effects on innovation, competition, and brand equity
R Wilke, JL Zaichkowsky
Business Horizons 42 (6), 9-9, 1999
2191999
How we relate to brands: Psychological and neurophysiological insights into consumer–brand relationships
M Reimann, R Castaņo, J Zaichkowsky, A Bechara
Journal of Consumer Psychology 22 (1), 128-142, 2012
2182012
Familiarity: product use, involvement or expertise?
JL Zaichkowsky
ACR North American Advances, 1985
1971985
Consumer behavior: Buying, having, and being (Vol. 10)
MR Solomon, DW Dahl, K White, JL Zaichkowsky, R Polegato
Engelwood Cliffs: Prentice Hall, 2014
1662014
Functional magnetic resonance imaging in consumer research: A review and application
M Reimann, O Schilke, B Weber, C Neuhaus, J Zaichkowsky
Psychology & Marketing 28 (6), 608-637, 2011
1592011
Attitudes and trading behavior of stock market investors: A segmentation approach
R Wood, JL Zaichkowsky
The Journal of Behavioral Finance 5 (3), 170-179, 2004
1472004
Involvement and the price cue
JL Zaichkowsky
ACR North American Advances, 1988
1371988
A global look at consumer involvement and use of products
JL Zaichkowsky, JH Sood
International Marketing Review, 1989
1311989
Strategies for distinctive brands
JL Zaichkowsky
Journal of Brand Management 17 (8), 548-560, 2010
1112010
The psychology behind trademark infringement and counterfeiting
JL Zaichkowsky
Psychology Press, 2020
1022020
Cultural approaches to negotiations: understanding the Japanese
BM Hawrysh, JL Zaichkowsky
International Marketing Review, 1990
1011990
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