Christina Sichtmann
Christina Sichtmann
Bern University of Applied Sciences
Bestätigte E-Mail-Adresse bei - Startseite
Zitiert von
Zitiert von
An analysis of antecedents and consequences of trust in a corporate brand
C Sichtmann
European Journal of Marketing 41 (9/10), 999–1015, 2007
The influence of ethical culture on supplier selection in the context of sustainable sourcing
P Goebel, C Reuter, R Pibernik, C Sichtmann
International Journal of Production Economics 140 (1), 7-17, 2012
The impact of perceived brand globalness, brand origin image, and brand origin–extension fit on brand extension success
C Sichtmann, A Diamantopoulos
Journal of the academy of marketing science 41, 567-585, 2013
The impact of perceived brand globalness on consumers' willingness to pay
V Davvetas, C Sichtmann, A Diamantopoulos
International Journal of Research in Marketing 32 (4), 431-434, 2015
The relational value of perceived brand globalness and localness
C Sichtmann, V Davvetas, A Diamantopoulos
Journal of Business Research 104, 597-613, 2019
An empirical comparison of methods to measure willingness to pay by examining the hypothetical bias.
K Backhaus, R Wilken, M Voeth, C Sichtmann
International Journal of Market Research 47 (5), 2005
Service quality and export performance of business-to-business service providers: the role of service employee–and customer-oriented quality control initiatives
C Sichtmann, M Von Selasinsky, A Diamantopoulos
Journal of International Marketing 19 (1), 1-22, 2011
Purchasing managers' willingness to pay for attributes that constitute sustainability
P Goebel, C Reuter, R Pibernik, C Sichtmann, L Bals
Journal of Operations Management 62, 44-58, 2018
Exporting services successfully: Antecedents and performance implications of customer relationships
C Sichtmann, M Von Selasinsky
Journal of International Marketing 18 (1), 86-108, 2010
A model of product‐to‐service brand extension success factors in B2B buying contexts
B Brown, C Sichtmann, M Musante
Journal of Business & Industrial Marketing 26 (3), 202-210, 2011
Limit conjoint analysis and Vickrey auction as methods to elicit consumers' willingness‐to‐pay: An empirical comparison
C Sichtmann, S Stingel
European Journal of Marketing 41 (11/12), 1359-1374, 2007
Ten basic questions about structural equations modeling you should know the answers to–But perhaps you don't
V Davvetas, A Diamantopoulos, G Zaefarian, C Sichtmann
Industrial Marketing Management 90, 252-263, 2020
Perceived globalness and localness in B2B brands: A co-branding perspective
M Mohan, BP Brown, C Sichtmann, K Schoefer
Industrial Marketing Management 72, 59-70, 2018
Estimating willingness‐to‐pay with choice‐based conjoint analysis–can consumer characteristics explain variations in accuracy?
C Sichtmann, R Wilken, A Diamantopoulos
British Journal of Management 22 (4), 628-645, 2011
M Voeth, C Rabe
Handbuch Industriegütermarketing, 1015-1038, 2004
M Voeth, C Rabe
Handbuch Markenführung, 75-94, 2004
Conjoint-Analyse versus Direkte Preisabfrage zur Erhebung von Zahlungsbereitschaften
K Backhaus, M Voeth, C Sichtmann, R Wilken
Die Betriebswirtschaft 65 (5), 439, 2005
The importance of taxes in entrepreneurial decisions: An analysis of practicing physicians’ behavior
J Hundsdoerfer, C Sichtmann
Review of Managerial Science 3, 19-40, 2009
Buyer-seller relationships and the economics of information
C Sichtmann
Journal of business market management 1, 59-78, 2007
Produktbegleitende Dienstleistungen
M Voeth, C Rabe, A Gawantka
Die Betriebswirtschaft 64 (6), 773, 2004
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