| An analysis of antecedents and consequences of trust in a corporate brand C Sichtmann European Journal of Marketing 41 (9/10), 999–1015, 2007 | 637 | 2007 |
| The influence of ethical culture on supplier selection in the context of sustainable sourcing P Goebel, C Reuter, R Pibernik, C Sichtmann International Journal of Production Economics 140 (1), 7-17, 2012 | 239 | 2012 |
| The impact of perceived brand globalness, brand origin image, and brand origin–extension fit on brand extension success C Sichtmann, A Diamantopoulos Journal of the academy of marketing science 41, 567-585, 2013 | 210 | 2013 |
| The impact of perceived brand globalness on consumers' willingness to pay V Davvetas, C Sichtmann, A Diamantopoulos International Journal of Research in Marketing 32 (4), 431-434, 2015 | 142 | 2015 |
| The relational value of perceived brand globalness and localness C Sichtmann, V Davvetas, A Diamantopoulos Journal of Business Research 104, 597-613, 2019 | 123 | 2019 |
| An empirical comparison of methods to measure willingness to pay by examining the hypothetical bias. K Backhaus, R Wilken, M Voeth, C Sichtmann International Journal of Market Research 47 (5), 2005 | 103 | 2005 |
| Purchasing managers' willingness to pay for attributes that constitute sustainability P Goebel, C Reuter, R Pibernik, C Sichtmann, L Bals Journal of Operations Management 62, 44-58, 2018 | 96 | 2018 |
| Service quality and export performance of business-to-business service providers: the role of service employee–and customer-oriented quality control initiatives C Sichtmann, M Von Selasinsky, A Diamantopoulos Journal of International Marketing 19 (1), 1-22, 2011 | 85 | 2011 |
| Exporting services successfully: Antecedents and performance implications of customer relationships C Sichtmann, M Von Selasinsky Journal of International Marketing 18 (1), 86-108, 2010 | 79 | 2010 |
| Ten basic questions about structural equations modeling you should know the answers to–But perhaps you don't V Davvetas, A Diamantopoulos, G Zaefarian, C Sichtmann Industrial Marketing Management 90, 252-263, 2020 | 73 | 2020 |
| Limit conjoint analysis and Vickrey auction as methods to elicit consumers' willingness‐to‐pay: An empirical comparison C Sichtmann, S Stingel European Journal of Marketing 41 (11/12), 1359-1374, 2007 | 70 | 2007 |
| A model of product‐to‐service brand extension success factors in B2B buying contexts B Brown, C Sichtmann, M Musante Journal of Business & Industrial Marketing 26 (3), 202-210, 2011 | 69 | 2011 |
| Perceived globalness and localness in B2B brands: A co-branding perspective M Mohan, BP Brown, C Sichtmann, K Schoefer Industrial Marketing Management 72, 59-70, 2018 | 61 | 2018 |
| Preisverhandlungen M Voeth, C Rabe Handbuch Industriegütermarketing, 1015-1038, 2004 | 52* | 2004 |
| Estimating willingness‐to‐pay with choice‐based conjoint analysis–can consumer characteristics explain variations in accuracy? C Sichtmann, R Wilken, A Diamantopoulos British Journal of Management 22 (4), 628-645, 2011 | 51 | 2011 |
| Industriegütermarken M Voeth, C Rabe Handbuch Markenführung, 75-94, 2004 | 43 | 2004 |
| Conjoint-Analyse versus Direkte Preisabfrage zur Erhebung von Zahlungsbereitschaften K Backhaus, M Voeth, C Sichtmann, R Wilken Die Betriebswirtschaft 65 (5), 439, 2005 | 42 | 2005 |
| Buyer-seller relationships and the economics of information C Sichtmann Journal of business market management 1, 59-78, 2007 | 33 | 2007 |
| The importance of taxes in entrepreneurial decisions: An analysis of practicing physicians’ behavior J Hundsdoerfer, C Sichtmann Review of Managerial Science 3, 19-40, 2009 | 31 | 2009 |
| Produktbegleitende Dienstleistungen M Voeth, C Rabe, A Gawantka Die Betriebswirtschaft 64 (6), 773, 2004 | 29 | 2004 |
Adamantios DiamantopoulosProfessorial Research Fellow, Chair of International Business, University of ViennaBestätigte E-Mail-Adresse bei univie.ac.at
