Thomas Allard
Zitiert von
Zitiert von
When income matters: Customers evaluation of shopping malls’ hedonic and utilitarian orientations
T Allard, BJ Babin, JC Chebat
Journal of retailing and Consumer Services 16 (1), 40-49, 2009
Cross-Domain Effects of Guilt on Desire for Self-Improvement Products
T Allard, K White
Journal of Consumer Research 42 (3), 401-419, 2015
Comparative Price and the Design of Effective Product Communications
T Allard, D Griffin
Journal of Marketing 81 (5), 16-29, 2017
Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair Word of Mouth
T Allard, LH Dunn, K White
Journal of Marketing 84 (4), 86-108, 2020
Reinventing the branch: An empirical assessment of banking strategies to environmental differentiation
T Allard, B Babin, JC Chebat, M Crispo
Journal of Retailing and Consumer Services 16 (6), 442-450, 2009
When “More” Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options
T Allard, DJ Hardisty, D Griffin
Journal of Marketing Research 56 (5), 826-841, 2019
Ethical branding in a divided world: How political orientation motivates reactions to marketplace transgressions
T Allard, B Mcferran
Journal of Consumer Psychology, 2021
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