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Ifeoma Adaji
Ifeoma Adaji
Assistant Professor, University of British Columbia, Okanagan
Verified email at ubc.ca
Title
Cited by
Cited by
Year
Complexity or simplicity? Designing product pictures for advertising in online marketplaces
K Wu, J Vassileva, Y Zhao, Z Noorian, W Waldner, I Adaji
Journal of Retailing and Consumer Services 28, 17-27, 2016
1132016
Social cognitive determinants of exercise behavior in the context of behavior modeling: a mixed method approach
K Oyibo, I Adaji, J Vassileva
Digital health 4, 2055207618811555, 2018
642018
Perceived effectiveness, credibility and continuance intention in e-commerce: a study of Amazon
I Adaji, J Vassileva
Persuasive Technology: Development and Implementation of Personalized …, 2017
402017
Perceived persuasive effect of behavior model design in fitness apps
K Oyibo, I Adaji, R Orji, B Olabenjo, M Azizi, J Vassileva
Proceedings of the 26th Conference on User Modeling, Adaptation and …, 2018
392018
Evaluating Personalization and Persuasion in E-Commerce.
I Adaji, J Vassileva
PPT@ PERSUASIVE 1582, 107-113, 2016
342016
BEN'FIT: design, implementation and evaluation of a culture-tailored fitness app
K Oyibo, AH Olagunju, B Olabenjo, I Adaji, R Deters, J Vassileva
Adjunct publication of the 27th conference on user modeling, adaptation and …, 2019
332019
Susceptibility to persuasive strategies: a comparative analysis of Nigerians vs. Canadians
K Oyibo, I Adaji, R Orji, B Olabenjo, J Vassileva
Proceedings of the 26th conference on user modeling, adaptation and …, 2018
302018
Personality based recipe recommendation using recipe network graphs
I Adaji, C Sharmaine, S Debrowney, K Oyibo, J Vassileva
Social Computing and Social Media. Technologies and Analytics: 10th …, 2018
242018
A gamified system for influencing healthy e-commerce shopping habits
I Adaji, J Vassileva
Adjunct Publication of the 25th Conference on User Modeling, Adaptation and …, 2017
242017
E-commerce shopping motivation and the influence of persuasive strategies
I Adaji, K Oyibo, J Vassileva
Frontiers in artificial intelligence 3, 67, 2020
232020
What drives the perceived credibility of mobile websites: classical or expressive aesthetics?
K Oyibo, I Adaji, R Orji, J Vassileva
Human-Computer Interaction. Interaction in Context: 20th International …, 2018
232018
How buyers perceive the credibility of advisors in online marketplace: review balance, review count and misattribution
K Wu, Z Noorian, J Vassileva, I Adaji
Journal of Trust Management 2, 1-18, 2015
232015
The Susceptibility of Africans to Persuasive Strategies: A Case Study of Nigeria.
K Oyibo, I Adaji, R Orji, J Vassileva
PPT@ PERSUASIVE 2018, 8-21, 2018
222018
Towards understanding user participation in stack overflow using profile data
I Adaji, J Vassileva
Social Informatics: 8th International Conference, SocInfo 2016, Bellevue, WA …, 2016
202016
Persuasive patterns in Q&A social networks
I Adaji, J Vassileva
Persuasive Technology: 11th International Conference, PERSUASIVE 2016 …, 2016
192016
The effect of gender and age on the factors that influence healthy shopping habits in e-commerce
I Adaji, K Oyibo, J Vassileva
Proceedings of the 26th conference on user modeling, adaptation and …, 2018
172018
A Review of the Use of Persuasive Technologies to Influence Sustainable Behaviour
I Adaji, M Ola
UMAP '22 Adjunct Proceedings of the 30th ACM Conference on User Modeling …, 2022
152022
Recommending programming languages by identifying skill gaps using analysis of experts. a study of stack overflow
O Odiete, T Jain, I Adaji, J Vassileva, R Deters
Adjunct Publication of the 25th Conference on User Modeling, Adaptation and …, 2017
152017
The effect of age and information design on the perception of visual aesthetics
K Oyibo, I Adaji, J Vassileva
Proceedings of the 32nd International BCS Human Computer Interaction Conference, 2018
132018
Shopper Types and The Influence of Persuasive Strategies in E-Commerce.
I Adaji, K Oyibo, J Vassileva
PPT@ PERSUASIVE, 58-67, 2018
132018
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