Richard W. Pollay
Richard W. Pollay
Professor of Marketing
Bestätigte E-Mail-Adresse bei
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The distorted mirror: Reflections on the unintended consequences of advertising
RW Pollay
Journal of marketing 50 (2), 18-36, 1986
Here's the beef: factors, determinants, and segments in consumer criticism of advertising
RW Pollay, B Mittal
Journal of marketing 57 (3), 99-114, 1993
Images of ourselves: The good life in twentieth century advertising
RW Belk, RW Pollay
Journal of Consumer Research 11 (4), 887-897, 1985
Measuring the cultural values manifest in advertising
RW Pollay
Current issues and research in advertising 6 (1), 71-92, 1983
The last straw? Cigarette advertising and realized market shares among youths and adults, 1979–1993
RW Pollay, S Siddarth, M Siegel, A Haddix, RK Merritt, GA Giovino, ...
Journal of Marketing 60 (2), 1-16, 1996
Advertising and cultural values: Reflections in the distorted mirror
RW Pollay, K Gallagher
International Journal of Advertising 9 (4), 359-372, 1990
The influencing role of the child in family decision making
LA Berey, RW Pollay
Journal of Marketing Research 5 (1), 70-72, 1968
The subsiding sizzle: A descriptive history of print advertising, 1900–1980
RW Pollay
Journal of Marketing 49 (3), 24-37, 1985
The dark side of marketing seemingly “Light” cigarettes: successful images and failed fact
RW Pollay, T Dewhirst
Tobacco control 11 (suppl 1), i18-i31, 2002
Targeting youth and concerned smokers: evidence from Canadian tobacco industry documents
RW Pollay
Tobacco control 9 (2), 136-147, 2000
Materialism and status appeals in Japanese and US print advertising
RW Belk, RW Pollay
International Marketing Review, 1985
On the value of reflections on the values in “The Distorted Mirror”
RW Pollay
Journal of Marketing 51 (3), 104-110, 1987
Advertising, propaganda, and value change in economic development: The new cultural revolution in China and attitudes toward advertising
RW Pollay, KT David, ZY Wang
Journal of Business Research 20 (2), 83-95, 1990
More than meets the eye: on the importance of retail cigarette merchandising
RW Pollay
Tobacco control 16 (4), 270-274, 2007
Separate, but not equal: racial segmentation in cigarette advertising
RW Pollay, JS Lee, D Carter-Whitney
Journal of Advertising 21 (1), 45-57, 1992
Targeting of Asian Americans and Pacific Islanders by the tobacco industry: results from the Minnesota Tobacco Document Depository
ME Muggli, RW Pollay, R Lew, AM Joseph
Tobacco Control 11 (3), 201-209, 2002
Advertising sexism is forgiven, but not forgotten: Historical, cross-cultural and individual differences in criticism and purchase boycott intentions
S Lysonski, RW Pollay
International Journal of Advertising 9 (4), 317-329, 1990
Deadly targeting of women in promoting cigarettes
AM O'Keefe, RW Pollay
Journal-American Medical Womens Association 51, 67-69, 1996
Advertising themes and cultural values: A comparison of US and Japanese advertising
RW Belk, WJ Bryce, RW Pollay
Proceedings of the inaugural meeting of the Southeast Asia region, 11-20, 1985
Materialism and magazine advertising during the twentieth century
RW Belk, RW Pollay
ACR North American Advances, 1985
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