Peter Pal Zubcsek
Peter Pal Zubcsek
Coller School of Management, Tel Aviv University
Bestätigte E-Mail-Adresse bei - Startseite
Zitiert von
Zitiert von
Network effects and personal influences: The diffusion of an online social network
Z Katona, PP Zubcsek, M Sarvary
Journal of marketing research 48 (3), 425-443, 2011
Mobile advertising: A framework and research agenda
D Grewal, Y Bart, M Spann, PP Zubcsek
Journal of interactive marketing 34, 3-14, 2016
Lower Connectivity Is Better: The Effects Of Network Structure On Redundancy Of Ideas And Customer Innovativeness In Interdependent Ideation Tasks
AT Stephen, PP Zubcsek, J Goldenberg
Journal of Marketing Research 53 (2), 263-279, 2016
Predicting mobile advertising response using consumer colocation networks
PP Zubcsek, Z Katona, M Sarvary
Journal of Marketing 81 (4), 109-126, 2017
Advertising to a social network
PP Zubcsek, M Sarvary
Quantitative Marketing and Economics 9, 71-107, 2011
How being busy can increase motivation and reduce task completion time.
K Wilcox, J Laran, AT Stephen, PP Zubcsek
Journal of personality and social psychology 110 (3), 371, 2016
Information communities: the network structure of communication
PP Zubcsek, I Chowdhury, Z Katona
Social Networks 38, 50-62, 2014
The connected consumer: Connected devices and the evolution of customer intelligence
ADJ Cooke, PP Zubcsek
Journal of the Association for Consumer Research 2 (2), 164-178, 2017
Community leaders or entertainment workers? Incentivizing content generation in social media
K Zhang, PP Zubcsek
INSEAD Working Paper, 2011
Homophily and influence: pricing to harness word-of-mouth on social networks
PP Zubcsek, TQ Phan, X Lu
Available at SSRN 2562167, 2016
The distinct psychology of smartphone use: Smartphone-generated content as emotional expression
S Melumad, JJ Inman, MT Pham
ACR North American Advances, 2015
People offer better ideas when they can’t see what others suggest
AT Stephen, PP Zubcsek
Harvard Business Review 24, 2015
The Promise and Peril of Behavioral Consumer Research Using Mobile Devices
AD Cooke, PP Zubcsek
Available at SSRN 2835408, 2016
Repeated Exposures to Mobile Advertising: The Role of Location Revisits
D Molitor, PP Zubcsek, M Spann, P Reichhart
Available at SSRN, 2022
Analyzing Purchase Decisions Using Dynamic Location Data
T Shoshani, PP Zubcsek, S Reichman
Available at SSRN 3795469, 2021
Social media use and psychological well-being
C Crolic, PP Zubcsek, AT Stephen, G Brooks
Marketing Science Institute Working Paper Series, 2021
Algorithmic Fairness and Service Failures: Why Firms Should Want Algorithmic Accountability
K Ukanwa, W Rand, PP Zubcsek
Available at SSRN 4148214, 2022
In-Store Use of Mobile Technology and Observational Learning Effects
G Darvasi, M Spann, PP Zubcsek
Available at SSRN 4071434, 2022
Predicting Store Closures Using Urban Mobility Data and Network Analysis
T Shoshani, PP Zubcsek, S Reichman
Balancing Consumer Privacy with Marketing Insights in Mobile Location Data
T Shoshani, PP Zubcsek, DA Schweidel
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