Adding bricks to clicks: Predicting the patterns of cross-channel elasticities over time J Avery, TJ Steenburgh, J Deighton, M Caravella Journal of marketing 76 (3), 96-111, 2012 | 778 | 2012 |
More than fit: Brand extension authenticity S Spiggle, HT Nguyen, M Caravella Journal of Marketing Research 49 (6), 967-983, 2012 | 498 | 2012 |
Meaningful use and the patient portal: patient enrollment, use, and satisfaction with patient portals at a later-adopting center J Neuner, M Fedders, M Caravella, L Bradford, M Schapira American Journal of Medical Quality 30 (2), 105-113, 2015 | 97 | 2015 |
The impact of internet exchanges on business-to-business distribution D Narayandas, M Caravella, J Deighton Journal of the Academy of Marketing Science 30, 500-505, 2002 | 82 | 2002 |
Is avatar-to-avatar communication as effective as face-to-face communication? An Ultimatum Game experiment in First and Second Life B Greiner, M Caravella, AE Roth Journal of Economic Behavior & Organization 108, 374-382, 2014 | 63 | 2014 |
Adding bricks to clicks: The contingencies driving cannibalization and complementarity in multichannel retailing J Avery, TJ Steenburgh, JA Deighton, M Caravella Harvard Business School Working Papers, 2009 | 27 | 2009 |
Adding bricks to clicks: on the role of physical stores in a world of online shopping J Avery, TJ Steenburgh, J Deighton, M Caravella NIM Marketing Intelligence Review 5 (2), 28-33, 2013 | 21 | 2013 |
Web 2.0: Opportunities and challenges for marketing educators M Caravella, D Zahay, C Jaeger, DG Ekachai Journal of Advertising Education 13 (1), 58-63, 2009 | 21 | 2009 |
Adding bricks to clicks: The effects of store openings on sales through direct channels J Avery, M Caravella, J Deighton, TJ Steenburgh | 21 | 2007 |
Privacy, strategic information disclosure and new customer acquisition: Implications for customer relationship management MN Caravella Harvard University, 2007 | 5 | 2007 |
More than Fit: Brand Extension Authenticity (Web Appendix) S Spiggle, H Nguyen, M Caravella Journal of Marketing Research, Forthcoming, 2012 | 1 | 2012 |
Subject and Author Index Vol. 49, 2012 Subject Index A Barroso, G Llobet, NI Bruce, K Peters, PA Naik, NZ Foutz, C Kolsarici, ... Emotion 49 (5), 2012 | | 2012 |
Allstate Insurance: Building Relationships through Email Campaigns. B Tarter, M Caravella, D Zahay International Journal of Integrated Marketing Communications 2 (1), 2010 | | 2010 |
THE AUTHENTICITY OF BRAND EXTENSIONS: A COMPLEMENTARY CONSTRUCT TO FIT S Spiggle, HT Nguyen, M Caravella Enhancing Knowledge Development in Marketing, 240, 2010 | | 2010 |
ADDING BRICKS TO CLICKS: THE EFFECTS OF STORE OPENINGS ON SALES THROUGH DIRECT CHANNELS TJ Steenburgh, J Deighton, M Caravella | | 2008 |
Markets or Cartels: The Prospects for B2B Internet Exchanges D Narayanadas, M Caravella, J Deighton REPORT-MARKETING SCIENCE INSTITUTE CAMBRIDGE MASSACHUSETTS, 45-48, 2001 | | 2001 |
Color Kinetics Incorporated D Narayandas, MN Caravella (No Title), 0 | | |
opportunites and Challenges M Caravella, C Jaeger | | |