| Cognitive and affective reactions of US consumers to global brands CV Dimofte, JK Johansson, IA Ronkainen Journal of International Marketing 16 (4), 113-135, 2008 | 393 | 2008 |
| Ad schema incongruity as elicitor of ethnic self-awareness and differential advertising response CV Dimofte, MR Forehand, R Deshpande Journal of Advertising 32 (4), 7-17, 2003 | 208 | 2003 |
| Global brands in the United States: How consumer ethnicity mediates the global brand effect CV Dimofte, JK Johansson, RP Bagozzi Journal of international marketing 18 (3), 81-106, 2010 | 188 | 2010 |
| The performance of global brands in the 2008 financial crisis: A test of two brand value measures JK Johansson, CV Dimofte, SK Mazvancheryl International Journal of Research in Marketing 29 (3), 235-245, 2012 | 181 | 2012 |
| Implicit measures of consumer cognition: A review CV Dimofte Psychology & Marketing 27 (10), 921-937, 2010 | 181 | 2010 |
| The mere association effect and brand evaluations CV Dimofte, RF Yalch Journal of Consumer Psychology 21 (1), 24-37, 2011 | 101 | 2011 |
| Consumer response to polysemous brand slogans CV Dimofte, RF Yalch Journal of consumer research 33 (4), 515-522, 2007 | 94 | 2007 |
| A social identity perspective on aspirational advertising: Implicit threats to collective self-esteem and strategies to overcome them CV Dimofte, RC Goodstein, AM Brumbaugh Journal of Consumer Psychology 25 (3), 416-430, 2015 | 85 | 2015 |
| Consumer valuation of modularly upgradeable products S Ülkü, CV Dimofte, GM Schmidt Management Science 58 (9), 1761-1776, 2012 | 74 | 2012 |
| Consumer psychology in a social media world CV Dimofte, CP Haugtvedt, RF Yalch Routledge, 2016 | 44 | 2016 |
| Standardised cigarette packaging may reduce the implied safety of Natural American Spirit cigarettes EC Leas, JP Pierce, CV Dimofte, DR Trinidad, DR Strong Tobacco control 27 (e2), e118-e123, 2018 | 27 | 2018 |
| The SMAART scale: A measure of individuals’ automatic access to secondary meanings in polysemous statements CV Dimofte, RF Yalch Journal of Consumer Psychology 17 (1), 49-58, 2007 | 22 | 2007 |
| Effect of graphic warning labels on cigarette packs on US smokers’ cognitions and smoking behavior after 3 months: a randomized clinical trial DR Strong, JP Pierce, K Pulvers, MD Stone, A Villaseñor, M Pu, ... JAMA Network Open 4 (8), e2121387-e2121387, 2021 | 21 | 2021 |
| Scale-dependent automatic shifts in brand evaluation standards CV Dimofte, JK Johansson Journal of Consumer Psychology 19 (2), 158-170, 2009 | 15 | 2009 |
| The role of frequency of experience with a product category and temporal orientation in self-referent advertising CV Dimofte, RF Yalch Journal of Consumer Psychology 20 (3), 343-354, 2010 | 14 | 2010 |
| US adult smokers’ perceptions' of Australia's cigarette warning labels: variance by warning content and consistency across sociodemographic subsegments EC Leas, JP Pierce, CV Dimofte, A Villaseñor, DR Strong Tobacco control 26 (4), 485-486, 2017 | 13 | 2017 |
| Spanning the globe CV Dimofte, JK Johansson, IA Ronkainen Emerging Trends, Threats and Opportunities in International Marketing: What …, 2009 | 11 | 2009 |
| Tool to assess appeal–aversion response to graphic warning labels on cigarette packs among US smokers MD Stone, CV Dimofte, DR Strong, A Villasenor, K Pulvers, K Messer, ... Tobacco control 30 (3), 312-319, 2021 | 10 | 2021 |
| Unconscious cognition eects in consumer research CV Dimofte Routledge international handbook of consumer psychology, 144-160, 2016 | 8 | 2016 |
| Real-World exposure to graphic warning labels on cigarette packages in US smokers: the CASA randomized trial protocol JP Pierce, DR Strong, MD Stone, A Villaseñor, CV Dimofte, EC Leas, ... Contemporary clinical trials 98, 106152, 2020 | 6 | 2020 |
