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Markus Christen
Markus Christen
Professor of Marketing, University of Lausanne
Bestätigte E-Mail-Adresse bei unil.ch
Titel
Zitiert von
Zitiert von
Jahr
Job satisfaction, job performance, and effort: A reexamination using agency theory
M Christen, G Iyer, D Soberman
Journal of marketing 70 (1), 137-150, 2006
8952006
Sustainable pioneering advantage? Profit implications of market entry order
W Boulding, M Christen
Marketing Science 22 (3), 371-392, 2003
3212003
Keeping up with the Joneses: Analyzing the effect of income inequality on consumer borrowing
M Christen, RM Morgan
Quantitative Marketing and Economics 3, 145-173, 2005
3012005
Using market-level data to understand promotion effects in a nonlinear model
M Christen, S Gupta, JC Porter, R Staelin, DR Wittink
Journal of Marketing Research 34 (3), 322-334, 1997
2291997
First-mover disadvantage.
W Boulding, M Christen
Harvard Business Review 79 (9), 20-21, 2001
1842001
Disentangling pioneering cost advantages and disadvantages
W Boulding, M Christen
Marketing Science 27 (4), 699-716, 2008
982008
Research note—cost uncertainty is bliss: The effect of competition on the acquisition of cost information for pricing new products
M Christen
Management Science 51 (4), 668-676, 2005
442005
Pioneering plus a broad product line strategy: Higher profits or deeper losses?
W Boulding, M Christen
Management Science 55 (6), 958-967, 2009
302009
Optimal market intelligence strategy when management attention is scarce
M Christen, W Boulding, R Staelin
Management Science 55 (4), 526-538, 2009
292009
Keeping up with the Joneses: the effect of income inequality on demand for consumer credit
R Morgan, M Christen
INSEAD, 2003
232003
Job Satisfaction
M Christen, G Iyer, D Soberman
Job Performance, and Effort: A, 2006
212006
Sustainable Pioneering Advantage?: Profit Implications of the Entry Timing Decision
W Boulding, M Christen
INSEAD, 2001
152001
Competitive pricing of information: A longitudinal experiment
M Christen, M Sarvary
Journal of marketing research 44 (1), 42-56, 2007
92007
Estimating the effect of strategic variables with limited within-cross-section variance
M Christen, H Gatignon
Disponibile on line http://www. insead. edu/facultyresearch/faculty/personal …, 2009
72009
Estimation in the Presence of Unobserved Fixed Factors: Consistency Or Efficiency?.
M Christen, H Gatignon
INSEAD, 2003
72003
PIMS and the market share effect: biased evidence versus fuzzy evidence
M Christen, H Gatignon
The Profit Impact of Marketing Strategy Project: Retrospect and Prospect …, 2004
62004
Estimating the performance effect of strategic variables which vary little over time
M Christen, H Gatignon
Working Paper, 2011
32011
Sustainable pioneering advantage: at what cost?
W Boulding, M Christen
INSEAD, 1999
31999
Pioneering advantage and product line breadth: Do demand, cost and profitability effects differ across consumer and industrial goods
W Boulding, M Christen
INSEAD Working Paper Series, 2005
22005
Keeping up with the Joneses: conspicuous consumption, income inequality and American’s addiction to debt
R Morgan, M Christen
INSEAD Working Paper, 2002
22002
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