Debbie MacInnis
Debbie MacInnis
Bestätigte E-Mail-Adresse bei usc.edu
Titel
Zitiert von
Zitiert von
Jahr
Strategic brand concept-image management
CW Park, BJ Jaworski, DJ MacInnis
Journal of marketing 50 (4), 135-145, 1986
38401986
The ties that bind: Measuring the strength of consumers’ emotional attachments to brands
M Thomson, DJ MacInnis, CW Park
Journal of consumer psychology 15 (1), 77-91, 2005
32132005
Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers
CW Park, DJ MacInnis, J Priester, AB Eisingerich, D Iacobucci
Journal of marketing 74 (6), 1-17, 2010
21512010
The role of imagery in information processing: Review and extensions
DJ MacInnis, LL Price
Journal of consumer research 13 (4), 473-491, 1987
17261987
Information processing from advertisements: Toward an integrative framework
DJ MacInnis, BJ Jaworski
Journal of marketing 53 (4), 1-23, 1989
17211989
Enhancing and measuring consumers’ motivation, opportunity, and ability to process brand information from ads
DJ Maclnnis, C Moorman, BJ Jaworski
Journal of marketing 55 (4), 32-53, 1991
15161991
A framework for conceptual contributions in marketing
DJ MacInnis
Journal of Marketing 75 (4), 136-154, 2011
8232011
The differential role of characteristics of music on high-and low-involvement consumers' processing of ads
DJ MacInnis, CW Park
Journal of consumer Research 18 (2), 161-173, 1991
7441991
Effects of store characteristics and in-store emotional experiences on store attitude
C Yoo, J Park, DJ MacInnis
Journal of Business Research 42 (3), 253-263, 1998
7251998
Comportamiento del consumidor
A Mollá Descals
Comportamiento del consumidor, 1-240, 2012
713*2012
Reputation management as a motivation for sales structure decisions
AM Weiss, E Anderson, DJ Maclnnis
Journal of Marketing 63 (4), 74-89, 1999
5471999
The effects of incidental ad exposure on the formation of consideration sets
S Shapiro, DJ MacInnis, SE Heckler
Journal of consumer research 24 (1), 94-104, 1997
4691997
Beyond attitudes: Attachment and consumer behavior
CW Park, DJ MacInnis, J Priester
Seoul Journal of Business 12, 2006
4502006
Marketing jobs and management controls: toward a framework
BJ Jaworski, DJ MacInnis
Journal of Marketing Research 26 (4), 406-419, 1989
4211989
Choosing what I want versus rejecting what I do not want: An application of decision framing to product option choice decisions
CW Park, SY Jun, DJ MacInnis
Journal of Marketing Research 37 (2), 187-202, 2000
4132000
What to say when: Advertising appeals in evolving markets
RK Chandy, GJ Tellis, DJ MacInnis, P Thaivanich
Journal of marketing Research 38 (4), 399-414, 2001
3562001
The brand attitude formation process of emotional and informational ads
C Yoo, D MacInnis
Journal of Business Research 58 (10), 1397-1406, 2005
3472005
The concept of hope and its relevance to product evaluation and choice
DJ MacInnis, GE De Mello
Journal of Marketing 69 (1), 1-14, 2005
3362005
The concept of hope and its relevance to product evaluation and choice
DJ MacInnis, GE De Mello
Journal of Marketing 69 (1), 1-14, 2005
3362005
The concept of hope and its relevance to product evaluation and choice
DJ MacInnis, GE De Mello
Journal of Marketing 69 (1), 1-14, 2005
3332005
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