| Humanizing products with handwritten typefaces R Schroll, B Schnurr, D Grewal Journal of Consumer Research 45 (3), 648-672, 2018 | 169 | 2018 |
| The effect of context attractiveness on product attractiveness and product quality: the moderating role of product familiarity B Schnurr, A Brunner-Sperdin, NE Stokburger-Sauer Marketing Letters 28, 241-253, 2017 | 124 | 2017 |
| Too cute to be healthy: How cute packaging designs affect judgments of product tastiness and healthiness B Schnurr Journal of the Association for Consumer Research 4 (4), 363-375, 2019 | 53 | 2019 |
| The impact of atypical product design on consumer product and brand perception B Schnurr Journal of Brand Management 24 (6), 609–621, 2017 | 47 | 2017 |
| Beauty or function? How different mass customization toolkits affect customers' process enjoyment B Schnurr, U Scholl‐Grissemann Journal of Consumer Behaviour 14 (5), 335-343, 2015 | 40 | 2015 |
| Room with a view: how hedonic and utilitarian choice options of online travel agencies affect consumers’ booking intentions U Scholl-Grissemann, B Schnurr International Journal of Culture, Tourism and Hospitality Research 10 (4 …, 2016 | 30 | 2016 |
| How my product works and how it looks: Effects of functional and aesthetic co‐creation and the role of product expertise B Schnurr Creativity and Innovation Management 26 (2), 152-159, 2017 | 23 | 2017 |
| The effect of stylistic product information on consumers’ aesthetic responses B Schnurr, NE Stokburger‐Sauer Psychology & Marketing 33 (3), 165-176, 2016 | 20 | 2016 |
| What’s best for whom? The effect of product gender depends on positioning B Schnurr European Journal of Marketing 52 (1/2), 367-391, 2018 | 18 | 2018 |
| Sales and Self: The Noneconomic Value of Selling the Fruits of One's Labor B Schnurr, C Fuchs, E Maira, S Puntoni, M Schreier, SMJ van Osselaer Journal of Marketing 86 (3), 40-58, 2022 | 8 | 2022 |
| Public reactions to instances of workplace gender discrimination. B Schnurr, C Fuchs Journal of experimental psychology: applied 29 (2), 451, 2023 | 7 | 2023 |
| People in the United States judge the success of individuals from higher-versus lower-income families as less deserving B Schnurr Humanities and Social Sciences Communications 9 (1), 1-8, 2022 | 2 | 2022 |
| Made by her vs. him: Gender influences in product preferences and the role of individual action efficacy in restoring social equalities B Schnurr, G Halkias Journal of Consumer Psychology, 2022 | 2 | 2022 |
| The conditional enjoyment-enhancing effect of shipping box aesthetics B Schnurr, M Wetzels Journal of Retailing and Consumer Services 57, 102213, 2020 | 2 | 2020 |
| Acceptability of Unsustainable Consumption B Schnurr, G Halkias The 52nd EMAC Annual Conference 2023, 113190, 2023 | | 2023 |
| Der nicht-monetäre Nutzen des Verkaufs selbsthergestellter Produkte B Schnurr, C Fuchs, E Maira, S Puntoni, M Schreier, SMJ van Osselaer Schmalenbach IMPULS 3 (1), 1-9, 2023 | | 2023 |
| Who Made It?: How the Producer’s Gender Affects Product Preferences B Schnurr, G Halkias The 51st EMAC Annual Conference 2022, 105913, 2022 | | 2022 |
| Handwritten Typefaces as a Novel Strategy to Humanize Products. R Schroll, B Schnurr Transfer: Zeitschrift für Kommunikation & Markenmanagement 65 (1), 2019 | | 2019 |
| Humanizing Products Through Typeface Design R Schroll, B Schnurr, D Grewal ACR North American Advances, 2016 | | 2016 |
Roland SchrollAssistant Professor, University of InnsbruckBestätigte E-Mail-Adresse bei uibk.ac.at
